Tata Magic SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3224

SWOT analysis of Tata Magic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Magic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Magic to benchmark its business & performance as compared to the competitors and industry. Tata Magic is one of the leading brands in the automobiles sector. The table below also lists the top Tata Magic competitors and elaborates Tata Magic market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Magic SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Magic Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Har Safar mai Ek kahani hai (A story in every journey)


A utilitarian vehicle which can be utilized for both public transport and carrying luggage

Tata Magic STP

MUV for multi purposes

Target Group

Targeted towards public passenger car segment


Positioned as a MUV providing ultimate comfort and safety for both driver and passengers

Tata Magic SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Magic. Strengths are:

1. A 4x4 wheel drive delivering a good driving experience

2. Equipped with safety features like Hard steel top, Powerful headlamps, high mounted rear brake lights, high strength body etc.

3. Provides ample of space to passengers and luggage

4. Low priced making it affordable for the target customer segment

5. Extremely high utility specially in the rural segment


Here are the weaknesses in the Tata Magic SWOT Analysis:

1. Competition from conventional mode of transport like auto rickshaw or smaller trucks means limited market share

2. Limited domestic penetration and low international presence


Following are the Opportunities in Tata Magic SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the practical nature of Magic to acquire new customers

5. Augmenting the distribution and service network in various countries


The threats in the SWOT Analysis of Tata Magic are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Magic Competition

Below are the top 2 Tata Magic competitors:

1. Maruti Omni

2. 3 wheelers (Autoricksha)

The brandguide table above concludes the Tata Magic SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Magic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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