Tata Magic SWOT Analysis, USP & Competitors

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SWOT Analysis of Tata Magic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Magic

Parent Company

Tata Motors





Tagline/ Slogan

Har Safar mai Ek kahani hai (A story in every journey)


A utilitarian vehicle which can be utilized for both public transport and carrying luggage



MUV for multi purposes

Target Group

Targeted towards public passenger car segment


Positioned as a MUV providing ultimate comfort and safety for both driver and passengers

SWOT Analysis


1. A 4x4 wheel drive delivering a good driving experience

2. Equipped with safety features like Hard steel top, Powerful headlamps, high mounted rear brake lights, high strength body etc.

3. Provides ample of space to passengers and luggage

4. Low priced making it affordable for the target customer segment

5. Extremely high utility specially in the rural segment


1. Competition from conventional mode of transport like auto rickshaw or smaller trucks means limited market share

2. Limited domestic penetration and low international presence


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the practical nature of Magic to acquire new customers

5. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Maruti Omni

2. 3 wheelers (Autoricksha)

The table above concludes the Tata Magic SWOT analysis along with its marketing and brand parameters.


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