Tata Indigo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2660

SWOT analysis of Tata Indigo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tata Indigo is one of the leading brands in the automobiles sector. The table below also lists the top Tata Indigo competitors and elaborates Tata Indigo segmentation, targeting, positioning & USP.

Tata Indigo

Parent Company

Tata Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

India’s most reliable sedan

USP

A sedan delivering good fuel efficiency

Tata Indigo STP

Segment

Sedan segment for upper middle class

Target Group

Targeted towards the families belonging to upper middle class segment

Positioning

Positioned as one of the most reliable sedan car delivering competitive fuel efficiency

Tata Indigo SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Indigo. Strengths are:

1. Wide range variants to choose from

2. Good fuel efficiency

3. Equipped with latest features like reverse parking system, efficient car security system

4. Can utilize the wide service network across major cities

5. Presence of strong parent brand Tata adds to brand value

Weaknesses

Here are the weaknesses in the Tata Indigo SWOT Analysis:

1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence

Opportunities

Following are the Opportunities in Tata Indigo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets

Threats

The threats in the SWOT Analysis of Tata Indigo are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment

Tata Indigo Competition

Competitors

Below are the top 5 Tata Indigo competitors:

1. Nissan Sunny

2. Hyundai Accent

3. Toyota Etios

4. Mahindra Verito

5. Maruti Swift Dezire


The brandguide table above concludes the Tata Indigo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Tata Indigo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: