Tata Indigo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2042

SWOT Analysis of Tata Indigo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indigo

Parent Company

Tata Motors





Tagline/ Slogan

India’s most reliable sedan


A sedan delivering good fuel efficiency



Sedan segment for upper middle class

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as one of the most reliable sedan car delivering competitive fuel efficiency

SWOT Analysis


1. Wide range variants to choose from

2. Good fuel efficiency

3. Equipped with latest features like reverse parking system, efficient car security system

4. Can utilize the wide service network across major cities

5. Presence of strong parent brand Tata adds to brand value


1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment



1. Nissan Sunny

2. Hyundai Accent

3. Toyota Etios

4. Mahindra Verito

5. Maruti Swift Dezire

The table above concludes the Tata Indigo SWOT analysis along with its marketing and brand parameters.


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