Tata Indigo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2830

SWOT analysis of Tata Indigo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indigo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indigo to benchmark its business & performance as compared to the competitors and industry. Tata Indigo is one of the leading brands in the automobiles sector. The table below also lists the top Tata Indigo competitors and elaborates Tata Indigo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Indigo SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Indigo Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

India’s most reliable sedan


A sedan delivering good fuel efficiency

Tata Indigo STP

Sedan segment for upper middle class

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as one of the most reliable sedan car delivering competitive fuel efficiency

Tata Indigo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Indigo. Strengths are:

1. Wide range variants to choose from

2. Good fuel efficiency

3. Equipped with latest features like reverse parking system, efficient car security system

4. Can utilize the wide service network across major cities

5. Presence of strong parent brand Tata adds to brand value


Here are the weaknesses in the Tata Indigo SWOT Analysis:

1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence


Following are the Opportunities in Tata Indigo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets


The threats in the SWOT Analysis of Tata Indigo are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment

Tata Indigo Competition

Below are the top 5 Tata Indigo competitors:

1. Nissan Sunny

2. Hyundai Accent

3. Toyota Etios

4. Mahindra Verito

5. Maruti Swift Dezire

The brandguide table above concludes the Tata Indigo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Indigo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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