Tata Aria SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Tata Aria analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Aria SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Aria to benchmark its business & performance as compared to the competitors and industry. Tata Aria is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Aria competitors and includes Tata Aria target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Aria SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Aria Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Luxury that thrills


Available in four wheel drive providing good handling and equipped with good safety features

Tata Aria STP
Tata Aria Segmentation

Crossover for families

Tata Aria Target Market

Targeted towards the families belonging to upper middle class segment

Tata Aria Positioning

Positioned as an efficient crossover that provides luxury and good driving experience

Tata Aria SWOT Analysis
Tata Aria Strengths

Below are the Strengths in the SWOT Analysis of Tata Aria:

1. Good safety features like ABS with EBD, Disc brakes, Airbags etc.

2. Comfortable interiors equipped with technologies like climate control, cruise driving control and flexible seating

3. Available in 4 wheel drive along with good suspension providing good handling

4. Strong distribution and service network

5. Available in a wide range of variants

Tata Aria Weaknesses

Here are the weaknesses in the Tata Aria SWOT Analysis:

1. No strong product differentiation when compared to competitors

2. Average design and styling compared to international leaders

Tata Aria Opportunities

Following are the Opportunities in Tata Aria SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

Tata Aria Threats

The threats in the SWOT Analysis of Tata Aria are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Aria Competition

Below are the top 3 Tata Aria competitors:

1. Mahindra XUV

2. Renault Duster

3. Chevrolet Tavera

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Aria. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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