Tata Aria SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3133

SWOT analysis of Tata Aria analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Aria SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Aria to benchmark its business & performance as compared to the competitors and industry. Tata Aria is one of the leading brands in the automobiles sector. The table below also lists the top Tata Aria competitors and elaborates Tata Aria market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Aria SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Aria Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Luxury that thrills


Available in four wheel drive providing good handling and equipped with good safety features

Tata Aria STP

Crossover for families

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as an efficient crossover that provides luxury and good driving experience

Tata Aria SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Aria. Strengths are:

1. Good safety features like ABS with EBD, Disc brakes, Airbags etc.

2. Comfortable interiors equipped with technologies like climate control, cruise driving control and flexible seating

3. Available in 4 wheel drive along with good suspension providing good handling

4. Strong distribution and service network

5. Available in a wide range of variants


Here are the weaknesses in the Tata Aria SWOT Analysis:

1. No strong product differentiation when compared to competitors

2. Average design and styling compared to international leaders


Following are the Opportunities in Tata Aria SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries


The threats in the SWOT Analysis of Tata Aria are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Aria Competition

Below are the top 3 Tata Aria competitors:

1. Mahindra XUV

2. Renault Duster

3. Chevrolet Tavera

The brandguide table above concludes the Tata Aria SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Aria. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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