Tata Manza SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2001

SWOT Analysis of Tata Manza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Manza

Parent Company

Tata Motors





Tagline/ Slogan

Manza, the super sedan


One of the oldest and trusted brand



Sedan segment for professionals

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as a sedan with improvised features and better performance delivering value to customers

SWOT Analysis


1. Improved engine delivering refined and better performance than previous sedans by Tata

2. Equipped with infotainment system with touch screen navigation and elegant interiors

3. Wide distribution and service networks providing service professionals

4. Available in many engine variants and attractive color options


1. Market presence and market share is less due to intense competition

2. Limited international market

3. Average style and designing


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the distribution channels of Tata Motors to increase availability

4. Augmenting the distribution and service network in various countries and international markets


1. Increasing fuel costs

2. Competition from other big automobile giants especially in the sedan segment

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Honda City

2. Ford Classic

3. Renault Scala

4. Nissan Sunny

The table above concludes the Tata Manza SWOT analysis along with its marketing and brand parameters.


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