Tata Manza SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2690

SWOT analysis of Tata Manza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Manza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Manza to benchmark its business & performance as compared to the competitors and industry. Tata Manza is one of the leading brands in the automobiles sector. The table below also lists the top Tata Manza competitors and elaborates Tata Manza market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Manza SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Manza Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Manza, the super sedan


One of the oldest and trusted brand

Tata Manza STP

Sedan segment for professionals

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as a sedan with improvised features and better performance delivering value to customers

Tata Manza SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Manza. Strengths are:

1. Improved engine delivering refined and better performance than previous sedans by Tata

2. Equipped with infotainment system with touch screen navigation and elegant interiors

3. Wide distribution and service networks providing service professionals

4. Available in many engine variants and attractive color options


Here are the weaknesses in the Tata Manza SWOT Analysis:

1. Market presence and market share is less due to intense competition

2. Limited international market

3. Average style and designing


Following are the Opportunities in Tata Manza SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the distribution channels of Tata Motors to increase availability

4. Augmenting the distribution and service network in various countries and international markets


The threats in the SWOT Analysis of Tata Manza are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants especially in the sedan segment

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Manza Competition

Below are the top 4 Tata Manza competitors:

1. Honda City

2. Ford Classic

3. Renault Scala

4. Nissan Sunny

The brandguide table above concludes the Tata Manza SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Manza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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