Tata Indigo Marina SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2116

SWOT analysis of Tata Indigo Marina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indigo Marina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indigo Marina to benchmark its business & performance as compared to the competitors and industry. Tata Indigo Marina is one of the leading brands in the automobiles sector. The table below also lists the top Tata Indigo Marina competitors and elaborates Tata Indigo Marina market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Indigo Marina SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Indigo Marina Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Big on Space, Big on life


A merger of luxury and space as well as comfort

Tata Indigo Marina STP

SUV Segment

Target Group

Targeted towards upper middle class families


Positioned as a SUV delivering comfort and a luxurious drive

Tata Indigo Marina SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Indigo Marina. Strengths are:

1. Better design and styling than other Tata Motor Cars

2. Spacious and comfortable for passengers

3. Luxurious interiors and aerodynamic exteriors

4. Can utilize the wide service network across major cities

5. Strong backing of the Tata brand


Here are the weaknesses in the Tata Indigo Marina SWOT Analysis:

1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence


Following are the Opportunities in Tata Indigo Marina SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets


The threats in the SWOT Analysis of Tata Indigo Marina are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment

Tata Indigo Marina Competition

Below are the top 2 Tata Indigo Marina competitors:

1. Toyota Innova

2. Mahindra XUV 500

The brandguide table above concludes the Tata Indigo Marina SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Indigo Marina. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: