Tata Indigo Marina SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1875

SWOT Analysis of Tata Indigo Marina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indigo Marina

Parent Company

Tata Motors





Tagline/ Slogan

Big on Space, Big on life


A merger of luxury and space as well as comfort

Tata Indigo Marina STP


SUV Segment

Target Group

Targeted towards upper middle class families


Positioned as a SUV delivering comfort and a luxurious drive

Tata Indigo Marina SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Indigo Marina. Strengths are:

1. Better design and styling than other Tata Motor Cars

2. Spacious and comfortable for passengers

3. Luxurious interiors and aerodynamic exteriors

4. Can utilize the wide service network across major cities

5. Strong backing of the Tata brand


Here are the weaknesses of Tata Indigo Marina :

1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence


Following are the Opportunities of Tata Indigo Marina :

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets


The threats of Tata Indigo Marina are as mentioned :

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment

Tata Indigo Marina Competition


Below are the 2 main Tata Indigo Marina competitors :

1. Toyota Innova

2. Mahindra XUV 500

The brandguide table above concludes the Tata Indigo Marina SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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