Tata Indica SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Tata Indica analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indica SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indica to benchmark its business & performance as compared to the competitors and industry. Tata Indica is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Indica competitors and includes Tata Indica target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Indica SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Indica Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

India’s most fuel efficient car


Fuel efficient, easy to drive

Tata Indica STP
Tata Indica Segmentation

Hatchback for families and taxi segment

Tata Indica Target Market

Targeted towards the families belonging to middle class segment

Tata Indica Positioning

Positioned as a fuel efficient car providing  a comfortable drive

Tata Indica SWOT Analysis
Tata Indica Strengths

Below are the Strengths in the SWOT Analysis of Tata Indica:

1. Fuel efficient and good performance

2. Good presence in the Taxi segment

3. Available in a wide range of variants in color & engine

4. Strong distribution and service network

5. Strong backing by the Tata brand

Tata Indica Weaknesses

Here are the weaknesses in the Tata Indica SWOT Analysis:

1. No strong product differentiation when compared to competitors

2. Brand dilution due to strong presence taxi segment

Tata Indica Opportunities

Following are the Opportunities in Tata Indica SWOT Analysis:

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

6. Leveraging the presence in Taxi segment to extend brand

Tata Indica Threats

The threats in the SWOT Analysis of Tata Indica are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Indica Competition

Below are the top 5 Tata Indica competitors:

1. Honda Brio

2. Nissan Micra

3. Renault Pulse

4. Chevrolet Beat

5. Hyundai Santro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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