Tata Indica Vista SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tata Motors

Hatchback

Automobiles

It’s sedan class

Good design, state of art features and comfortable

Hatchback for families

Targeted towards the families belonging to middle class segment

Positioned as a Hatchback providing sedan class experience along with comfort and state of art features

Below are the Strengths in the SWOT Analysis of Tata Indica Vista:

1. Equipped with latest features like steering mounted controls, Blue 5 technology as well as ABS

2. Spacious and comfortable interiors

3. Wide range of variants and colors to choose from

4. Being a brand extension of Tata Indica, it already has a brand identity

5. Strong brand backing of Tata group

Here are the weaknesses in the Tata Indica Vista SWOT Analysis:

1. Tough competition within the hatchback segment

2. Difficult to detach form the Taxi segment though it is priced higher

Following are the Opportunities in Tata Indica Vista SWOT Analysis:

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

The threats in the SWOT Analysis of Tata Indica Vista are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Below are the top 4 Tata Indica Vista competitors:

1. Honda Brio

2. Fiat Punto

3. Renault Pulse

4. Hyundai i20