Tata Indica Vista SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2947

SWOT Analysis of Tata Indica Vista with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indica Vista

Parent Company

Tata Motors





Tagline/ Slogan

It’s sedan class


Good design, state of art features and comfortable

Tata Indica Vista STP


Hatchback for families

Target Group

Targeted towards the families belonging to middle class segment


Positioned as a Hatchback providing sedan class experience along with comfort and state of art features

Tata Indica Vista SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Indica Vista :

1. Equipped with latest features like steering mounted controls, Blue 5 technology as well as ABS

2. Spacious and comfortable interiors

3. Wide range of variants and colors to choose from

4. Being a brand extension of Tata Indica, it already has a brand identity

5. Strong brand backing of Tata group


1. Tough competition within the hatchback segment

2. Difficult to detach form the Taxi segment though it is priced higher


1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Indica Vista Competition


Below are the 4 main Tata Indica Vista competitors :

1. Honda Brio

2. Fiat Punto

3. Renault Pulse

4. Hyundai i20

The brandguide table above concludes the Tata Indica Vista SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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