Tata Indica Vista SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3314

SWOT analysis of Tata Indica Vista analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indica Vista SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indica Vista to benchmark its business & performance as compared to the competitors and industry. Tata Indica Vista is one of the leading brands in the automobiles sector. The table below also lists the top Tata Indica Vista competitors and elaborates Tata Indica Vista market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Indica Vista SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Indica Vista Brand Analysis
Parent Company

Tata Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

It’s sedan class

USP

Good design, state of art features and comfortable

Tata Indica Vista STP
Segment

Hatchback for families

Target Group

Targeted towards the families belonging to middle class segment

Positioning

Positioned as a Hatchback providing sedan class experience along with comfort and state of art features

Tata Indica Vista SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Indica Vista. Strengths are:

1. Equipped with latest features like steering mounted controls, Blue 5 technology as well as ABS

2. Spacious and comfortable interiors

3. Wide range of variants and colors to choose from

4. Being a brand extension of Tata Indica, it already has a brand identity

5. Strong brand backing of Tata group

Weaknesses

Here are the weaknesses in the Tata Indica Vista SWOT Analysis:

1. Tough competition within the hatchback segment

2. Difficult to detach form the Taxi segment though it is priced higher

Opportunities

Following are the Opportunities in Tata Indica Vista SWOT Analysis:

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Tata Indica Vista are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Indica Vista Competition
Competitors

Below are the top 4 Tata Indica Vista competitors:

1. Honda Brio

2. Fiat Punto

3. Renault Pulse

4. Hyundai i20

The brandguide table above concludes the Tata Indica Vista SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Indica Vista. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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