Tata Indica Vista SWOT Analysis, Competitors, STP & USP
SWOT analysis of Tata Indica Vista analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indica Vista SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tata Indica Vista to benchmark its business & performance as compared to the competitors and industry. Tata Indica Vista is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Indica Vista competitors and includes Tata Indica Vista target market, segmentation, positioning & Unique Selling Proposition (USP).
| Tata Indica Vista Brand Analysis | |
|---|---|
| Parent Company |
Tata Motors |
| Category |
Hatchback |
| Sector | |
| Tagline/ Slogan |
It’s sedan class |
| USP |
Good design, state of art features and comfortable |
| Tata Indica Vista STP | |
| Tata Indica Vista Segmentation |
Hatchback for families |
| Tata Indica Vista Target Market |
Targeted towards the families belonging to middle class segment |
| Tata Indica Vista Positioning |
Positioned as a Hatchback providing sedan class experience along with comfort and state of art features |
| Tata Indica Vista SWOT Analysis | |
| Tata Indica Vista Strengths |
Below are the Strengths in the SWOT Analysis of Tata Indica Vista: 1. Equipped with latest features like steering mounted controls, Blue 5 technology as well as ABS 2. Spacious and comfortable interiors 3. Wide range of variants and colors to choose from 4. Being a brand extension of Tata Indica, it already has a brand identity 5. Strong brand backing of Tata group |
| Tata Indica Vista Weaknesses |
Here are the weaknesses in the Tata Indica Vista SWOT Analysis: 1. Tough competition within the hatchback segment 2. Difficult to detach form the Taxi segment though it is priced higher |
| Tata Indica Vista Opportunities |
Following are the Opportunities in Tata Indica Vista SWOT Analysis: 1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging the wide distribution to acquire newer customers 4. Increasing the customer engagement programs 5. Augmenting the distribution and service network in various countries |
| Tata Indica Vista Threats |
The threats in the SWOT Analysis of Tata Indica Vista are as mentioned: 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors |
| Tata Indica Vista Competition | |
| Competitors |
Below are the top 4 Tata Indica Vista competitors: 1. Honda Brio 2. Fiat Punto 3. Renault Pulse 4. Hyundai i20 |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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