Tata Indica Vista SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Tata Indica Vista analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indica Vista SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indica Vista to benchmark its business & performance as compared to the competitors and industry. Tata Indica Vista is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Indica Vista competitors and includes Tata Indica Vista target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Indica Vista SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Indica Vista Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

It’s sedan class


Good design, state of art features and comfortable

Tata Indica Vista STP
Tata Indica Vista Segmentation

Hatchback for families

Tata Indica Vista Target Market

Targeted towards the families belonging to middle class segment

Tata Indica Vista Positioning

Positioned as a Hatchback providing sedan class experience along with comfort and state of art features

Tata Indica Vista SWOT Analysis
Tata Indica Vista Strengths

Below are the Strengths in the SWOT Analysis of Tata Indica Vista:

1. Equipped with latest features like steering mounted controls, Blue 5 technology as well as ABS

2. Spacious and comfortable interiors

3. Wide range of variants and colors to choose from

4. Being a brand extension of Tata Indica, it already has a brand identity

5. Strong brand backing of Tata group

Tata Indica Vista Weaknesses

Here are the weaknesses in the Tata Indica Vista SWOT Analysis:

1. Tough competition within the hatchback segment

2. Difficult to detach form the Taxi segment though it is priced higher

Tata Indica Vista Opportunities

Following are the Opportunities in Tata Indica Vista SWOT Analysis:

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

Tata Indica Vista Threats

The threats in the SWOT Analysis of Tata Indica Vista are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Indica Vista Competition

Below are the top 4 Tata Indica Vista competitors:

1. Honda Brio

2. Fiat Punto

3. Renault Pulse

4. Hyundai i20

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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