Tata Sumo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Tata Sumo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Sumo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Sumo to benchmark its business & performance as compared to the competitors and industry. Tata Sumo is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Sumo competitors and includes Tata Sumo target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Sumo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Sumo Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

More than meets the eye


One of the oldest and trusted brand, spacious

Tata Sumo STP
Tata Sumo Segmentation

SUV for families

Tata Sumo Target Market

Targeted towards the families belonging to upper middle class segment

Tata Sumo Positioning

Positioned as one of the most trusted SUV delivering value to customers

Tata Sumo SWOT Analysis
Tata Sumo Strengths

Below are the Strengths in the SWOT Analysis of Tata Sumo:

1. A strong and trusted brand

2. Wide range of variants to choose from

3. Spacious seating space for passengers as well as luggage

4. Improved suspension and engine efficiency in latest model (Tata Sumo Gold)

5. A huge impact vehicle with good presence specially in the semi-urban market

Tata Sumo Weaknesses

Here are the weaknesses in the Tata Sumo SWOT Analysis:

1. Market share performance is declining due to many players

2. Limited features compared to international competitors

3. Weak marketing and re-branding efforts by Parent Company

Tata Sumo Opportunities

Following are the Opportunities in Tata Sumo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Sumo holds since inception

4. Augmenting the distribution and service network in various countries

Tata Sumo Threats

The threats in the SWOT Analysis of Tata Sumo are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Sumo Competition

Below are the top 3 Tata Sumo competitors:

1. Mahindra Quanto

2. Chevrolet Tavera

3. Premier Rio

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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