Tata Sumo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2800

SWOT Analysis of Tata Sumo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Sumo

Parent Company

Tata Motors





Tagline/ Slogan

More than meets the eye


One of the oldest and trusted brand, spacious

Tata Sumo STP


SUV for families

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as one of the most trusted SUV delivering value to customers

Tata Sumo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Sumo. Strengths are:

1. A strong and trusted brand

2. Wide range of variants to choose from

3. Spacious seating space for passengers as well as luggage

4. Improved suspension and engine efficiency in latest model (Tata Sumo Gold)

5. A huge impact vehicle with good presence specially in the semi-urban market


Here are the weaknesses of Tata Sumo :

1. Market share performance is declining due to many players

2. Limited features compared to international competitors

3. Weak marketing and re-branding efforts by Parent Company


Following are the Opportunities of Tata Sumo :

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Sumo holds since inception

4. Augmenting the distribution and service network in various countries


The threats of Tata Sumo are as mentioned :

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Sumo Competition


Below are the 3 main Tata Sumo competitors :

1. Mahindra Quanto

2. Chevrolet Tavera

3. Premier Rio

The brandguide table above concludes the Tata Sumo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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