Tata Safari SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Tata Safari analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Safari SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Safari to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata Safari is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Safari competitors and includes Tata Safari target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Safari SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Safari Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Make your own road; Reclaim your life


A SUV having good off-roading capabilities and spacious interiors

Tata Safari STP
Tata Safari Segmentation

SUV for families

Tata Safari Target Market

Targeted towards the families belonging to upper middle class segment

Tata Safari Positioning

Positioned as a capable off-roading SUV providing spacious interiors and powerful engine performance

Tata Safari SWOT Analysis
Tata Safari Strengths

Below are the Strengths in the SWOT Analysis of Tata Safari:

1. 4x4 wheel drive and high ground clearance providing superior handling experience

2. Improved engine performance leading to lesser fuel consumption and high efficiency

3. Spacious seating space for passengers as well as luggage accompanied with improved interiors

4. Equipped with latest features like ABS, EBD, Reverse guide system etc

5. Strong brand image and presence on Tata parent brand

Tata Safari Weaknesses

Here are the weaknesses in the Tata Safari SWOT Analysis:

1. Competition from international brands means limited market share

2. Shifting preferences towards newer launched brands by competitors

3. Average styling and designing

Tata Safari Opportunities

Following are the Opportunities in Tata Safari SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Safari holds since inception

4. Augmenting the distribution and service network in various countries

Tata Safari Threats

The threats in the SWOT Analysis of Tata Safari are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Fierce competitors in the SUV Segment

Tata Safari Competition

Below are the top 6 Tata Safari competitors:

1. Nissan Evalia

2. Toyota Innova

3. Chevrolet Tavera

4. Mahindra Scorpio

5. Mahindra XUV

6. Renault Duster

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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