Tata Safari SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4379

SWOT Analysis of Tata Safari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Safari

Parent Company

Tata Motors





Tagline/ Slogan

Make your own road; Reclaim your life


A SUV having good off-roading capabilities and spacious interiors

Tata Safari STP


SUV for families

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as a capable off-roading SUV providing spacious interiors and powerful engine performance

Tata Safari SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Safari. Strengths are:

1. 4x4 wheel drive and high ground clearance providing superior handling experience

2. Improved engine performance leading to lesser fuel consumption and high efficiency

3. Spacious seating space for passengers as well as luggage accompanied with improved interiors

4. Equipped with latest features like ABS, EBD, Reverse guide system etc

5. Strong brand image and presence on Tata parent brand


Here are the weaknesses of Tata Safari :

1. Competition from international brands means limited market share

2. Shifting preferences towards newer launched brands by competitors

3. Average styling and designing


Following are the Opportunities of Tata Safari :

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Safari holds since inception

4. Augmenting the distribution and service network in various countries


The threats of Tata Safari are as mentioned :

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Fierce competitors in the SUV Segment

Tata Safari Competition


Below are the 6 main Tata Safari competitors :

1. Nissan Evalia

2. Toyota Innova

3. Chevrolet Tavera

4. Mahindra Scorpio

5. Mahindra XUV

6. Renault Duster

The brandguide table above concludes the Tata Safari SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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