Tata Safari SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3473

SWOT Analysis of Tata Safari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Safari

Parent Company

Tata Motors





Tagline/ Slogan

Make your own road; Reclaim your life


A SUV having good off-roading capabilities and spacious interiors



SUV for families

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as a capable off-roading SUV providing spacious interiors and powerful engine performance

SWOT Analysis


1. 4x4 wheel drive and high ground clearance providing superior handling experience

2. Improved engine performance leading to lesser fuel consumption and high efficiency

3. Spacious seating space for passengers as well as luggage accompanied with improved interiors

4. Equipped with latest features like ABS, EBD, Reverse guide system etc

5. Strong brand image and presence on Tata parent brand


1. Competition from international brands means limited market share

2. Shifting preferences towards newer launched brands by competitors

3. Average styling and designing


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Safari holds since inception

4. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Fierce competitors in the SUV Segment



1. Nissan Evalia

2. Toyota Innova

3. Chevrolet Tavera

4. Mahindra Scorpio

5. Mahindra XUV

6. Renault Duster

The table above concludes the Tata Safari SWOT analysis along with its marketing and brand parameters.


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