Tyre Corporation of India SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2491

SWOT analysis of Tyre Corporation of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tyre Corporation of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tyre Corporation of India to benchmark its business & performance as compared to the competitors and industry. Tyre Corporation of India is one of the leading brands in the automobiles sector. The table below also lists the top Tyre Corporation of India competitors and elaborates Tyre Corporation of India market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tyre Corporation of India SWOT, Competitors, Marketing STP & Brand analysis Table
Tyre Corporation of India Brand Analysis
Parent Company

Tyre Corporation of India


Tyre Industry



Tagline/ Slogan



High quality tyres produced by Govt. of India enterprise.

Tyre Corporation of India STP

Automobile-Heavy vehicles like bus, trucks.

Target Group

Heavy duty trucks/buses OEMs and R &M centers.


Good quality product

Tyre Corporation of India SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tyre Corporation of India. Strengths are:

1. The only strength company has is strong backing of government, which is willing to pump in funds for Capital and process restructuring.
2. Company’s net worth has come in positives although their operating margins are still negative

3. Strong presence in India being a top manufacturer

4. One of the important contributions in the Eastern India to the segment in Tyre Industry ( Bias cut Tyre) in terms of volume as well as Quality, Production Standard, Customer Services and Up-gradation of Technology


Here are the weaknesses in the Tyre Corporation of India SWOT Analysis:

1.Company is working with operating loss which is unacceptable considering private companies are working with good profits and Auto-mobile market in India is growing.
2. Bureaucracy and slow decision making owing to Govt. bodies.
3. Operational problems: idle capacities not being utilized increasing the COP and low conversation rate to get orders.


Following are the Opportunities in Tyre Corporation of India SWOT Analysis:

1. Government has taken up Company’s restructuring seriously and is planning to turn it into profit making company.
2. There are huge opportunities if company is able to implement better processes and technologies as it won’t have high profit-making objective and so can give some serious competition to private companies with value for money pricing policy.
3. India coming up as Automobile manufacturing hub which provides huge opportunities.

4. Company should develop their own brand rather than manufacturing their high quality product and branding under other tire giants.


The threats in the SWOT Analysis of Tyre Corporation of India are as mentioned:

1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

Tyre Corporation of India Competition

Below are the top 6 Tyre Corporation of India competitors:

1. JK Tyres
3. Dunlop

4. Goodyear

5. Apollo

6. MRF

The brandguide table above concludes the Tyre Corporation of India SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tyre Corporation of India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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