Caterham Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Caterham Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Caterham Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Caterham Cars to benchmark its business & performance as compared to the competitors and industry. Caterham Cars is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Caterham Cars competitors and includes Caterham Cars target market, segmentation, positioning & Unique Selling Proposition (USP).

Caterham Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Caterham Cars Brand Analysis
Parent Company

Caterham Group/Lotus

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

-

USP

Specialist in Light weight thus high power to weight ratio

Caterham Cars STP
Caterham Cars Segmentation

For racing enthusiasts

Caterham Cars Target Market

For racing enthusiasts who also like to tinker with their vehicles

Caterham Cars Positioning

Vehicle which engages the driver & is light weight

Caterham Cars SWOT Analysis
Caterham Cars Strengths

Below are the Strengths in the SWOT Analysis of Caterham Cars:

1. They have been able to stay with the original positioning over the years
2. Track as well as well suited for street use
3. Classic design with futuristic technology
4. Pure track based vehicles like the SP/300R

5. High performance car which is also a performer in racing events

Caterham Cars Weaknesses

Here are the weaknesses in the Caterham Cars SWOT Analysis:

1. Due to low cost & low power (though low weight means high power to weight ratio) it has failed to attract the affluent who more engaged in track days
2. Its practice of selling vehicles in kit form does not appeal to all the group of people buying sports car
3. Brand is limited to smaller geography and isn't popular as a conventional car

Caterham Cars Opportunities

Following are the Opportunities in Caterham Cars SWOT Analysis:

1. Its new range of vehicles which it plans to launch like the SP/300R will attract new group of people which refrained from a Caterham since they had to build it
2. Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities
3. They can further leverage the success of Lotus GP F1 team to enhance their brand

Caterham Cars Threats

The threats in the SWOT Analysis of Caterham Cars are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

Caterham Cars Competition
Competitors

Below are the top 3 Caterham Cars competitors:

1. Lotus

2. Ford

3. Honda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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