Honda City SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6981

SWOT analysis of Honda City analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda City SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda City to benchmark its business & performance as compared to the competitors and industry. Honda City is one of the leading brands in the automobiles sector. The table below also lists the top Honda City competitors and elaborates Honda City market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honda City SWOT, Competitors, Marketing STP & Brand analysis Table
Honda City Brand Analysis
Sector

Automobiles

Parent Company

Honda

Category

Automobiles

Tagline/ Slogan

Enjoy your challenges

USP

Design, Reliability

Honda City STP
Segment

Sedan Segment

Target Group

Executive Class

Positioning

The Perfect Honda Car

Honda City SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda City. Strengths are:

1.Huge brand recall
2.Customer satisfaction
3.One of the most popular sedan brands
4.Excellent quality, performance and service

Weaknesses

Here are the weaknesses in the Honda City SWOT Analysis:

1.Diesel version missing
2.Present only in the mid and upper segment

Opportunities

Following are the Opportunities in Honda City SWOT Analysis:

1.Lower version of City can be launched to tap more market
2.Expanding sedan segment
3.Premium Taxi/Cab Market

Threats

The threats in the SWOT Analysis of Honda City are as mentioned:

1.Perceived to be overpriced
2.Brand reaching maturity stage in many markets

Honda City Competition
Competitors

Below are the top 4 Honda City competitors:

1.Linea
2.Vento
3.Verna
4.Cruze

The brandguide table above concludes the Honda City SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda City. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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