Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Honda City analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda City SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Honda City to benchmark its business & performance as compared to the competitors and industry. Honda City is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda City competitors and includes Honda City target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Honda City:
1.Huge brand recall 2.Customer satisfaction 3.One of the most popular sedan brands 4.Excellent quality, performance and service
Honda City Weaknesses
Here are the weaknesses in the Honda City SWOT Analysis:
1.Diesel version missing 2.Present only in the mid and upper segment
Honda City Opportunities
Following are the Opportunities in Honda City SWOT Analysis:
1.Lower version of City can be launched to tap more market 2.Expanding sedan segment 3.Premium Taxi/Cab Market
Honda City Threats
The threats in the SWOT Analysis of Honda City are as mentioned:
1.Perceived to be overpriced 2.Brand reaching maturity stage in many markets
Honda City Competition
Below are the top 4 Honda City competitors:
1.Linea 2.Vento 3.Verna 4.Cruze
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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