Honda City SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6154
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SWOT Analysis of Honda City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda City

Sector

Automobiles

Parent Company

Honda

Category

Automobiles

Tagline/ Slogan

Enjoy your challenges

USP

Design, Reliability

Honda City STP

Segment

Sedan Segment

Target Group

Executive Class

Positioning

The Perfect Honda Car

Honda City SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda City :

1.Huge brand recall
2.Customer satisfaction
3.One of the most popular sedan brands
4.Excellent quality, performance and service

Weaknesses

1.Diesel version missing
2.Present only in the mid and upper segment

Opportunities

1.Lower version of City can be launched to tap more market
2.Expanding sedan segment
3.Premium Taxi/Cab Market

Threats

1.Perceived to be overpriced
2.Brand reaching maturity stage in many markets

Honda City Competition

Competitors

Below are the 4 main Honda City competitors :

1.Linea
2.Vento
3.Verna
4.Cruze


The brandguide table above concludes the Honda City SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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