Honda City SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Honda City analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda City SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda City to benchmark its business & performance as compared to the competitors and industry. As of 2020, Honda City is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda City competitors and includes Honda City target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda City SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Honda City Brand Analysis
Sector

Automobiles

Parent Company

Honda

Category

Automobiles

Tagline/ Slogan

Enjoy your challenges

USP

Design, Reliability

Honda City STP
Honda City Segmentation

Sedan Segment

Honda City Target Market

Executive Class

Honda City Positioning

The Perfect Honda Car

Honda City SWOT Analysis
Honda City Strengths

Below are the Strengths in the SWOT Analysis of Honda City:

1.Huge brand recall
2.Customer satisfaction
3.One of the most popular sedan brands
4.Excellent quality, performance and service

Honda City Weaknesses

Here are the weaknesses in the Honda City SWOT Analysis:

1.Diesel version missing
2.Present only in the mid and upper segment

Honda City Opportunities

Following are the Opportunities in Honda City SWOT Analysis:

1.Lower version of City can be launched to tap more market
2.Expanding sedan segment
3.Premium Taxi/Cab Market

Honda City Threats

The threats in the SWOT Analysis of Honda City are as mentioned:

1.Perceived to be overpriced
2.Brand reaching maturity stage in many markets

Honda City Competition
Competitors

Below are the top 4 Honda City competitors:

1.Linea
2.Vento
3.Verna
4.Cruze


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda City. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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