Honda City SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7260

SWOT analysis of Honda City analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda City SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda City to benchmark its business & performance as compared to the competitors and industry. Honda City is one of the leading brands in the automobiles sector. The table below also lists the top Honda City competitors and elaborates Honda City market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honda City Strengths
Honda City Weaknesses
Honda City Opportunities
Honda City Threats
Honda City Competitors

Honda City SWOT, Competitors, Marketing STP & Brand analysis Table
Honda City Brand Analysis
Sector	Automobiles
Parent Company	Honda
Category	Automobiles
Tagline/ Slogan	Enjoy your challenges
USP	Design, Reliability
Honda City STP
Segment	Sedan Segment
Target Group	Executive Class
Positioning	The Perfect Honda Car
Honda City SWOT Analysis
Strengths	Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda City. Strengths are: 1.Huge brand recall 2.Customer satisfaction 3.One of the most popular sedan brands 4.Excellent quality, performance and service
Weaknesses	Here are the weaknesses in the Honda City SWOT Analysis: 1.Diesel version missing 2.Present only in the mid and upper segment

Opportunities	Following are the Opportunities in Honda City SWOT Analysis: 1.Lower version of City can be launched to tap more market 2.Expanding sedan segment 3.Premium Taxi/Cab Market
Threats	The threats in the SWOT Analysis of Honda City are as mentioned: 1.Perceived to be overpriced 2.Brand reaching maturity stage in many markets
Honda City Competition
Competitors	Below are the top 4 Honda City competitors: 1.Linea 2.Vento 3.Verna 4.Cruze

The brandguide table above concludes the Honda City SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda City. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

Prev: Honda CBR.. Next: Honda Civic..

Similar Analysis:

Important Sectors:

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide

Share this Page on: