SWOT Analysis of Honda City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Honda City |
|
|
Sector |
Automobiles |
|
Parent Company |
Honda |
|
Category |
|
|
Tagline/ Slogan |
Enjoy your challenges |
|
USP |
Design, Reliability |
|
Honda City STP |
|
|
Segment |
Sedan Segment |
|
Target Group |
Executive Class |
|
Positioning |
The Perfect Honda Car |
|
Honda City SWOT Analysis |
|
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda City : 1.Huge brand recall |
|
Weaknesses |
1.Diesel version missing |
|
Opportunities |
1.Lower version of City can be launched to tap more market |
|
Threats |
1.Perceived to be overpriced |
|
Honda City Competition |
|
|
Competitors |
Below are the 4 main Honda City competitors : 1.Linea |
The brandguide table above concludes the Honda City SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Honda City. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
