Honda Accord SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Honda Accord analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Accord SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Accord to benchmark its business & performance as compared to the competitors and industry. As of 2020, Honda Accord is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda Accord competitors and includes Honda Accord target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda Accord SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Honda Accord Brand Analysis
Sector

Automobiles

Parent Company

Honda

Category

Automobiles

Tagline/ Slogan

Lead

USP

Design, Affordability

Honda Accord STP
Honda Accord Segmentation

Premium Sedan Segment

Honda Accord Target Market

Top End

Honda Accord Positioning

Premium Honda Brand

Honda Accord SWOT Analysis
Honda Accord Strengths


1.Customer satisfaction
2.Luxurious interiors and great performance
3.Strong brand name

Honda Accord Weaknesses

Here are the weaknesses in the Honda Accord SWOT Analysis:

1.Diesel version missing
2.Present only in the mid and upper segment
3.Expensive

Honda Accord Opportunities


1.Expanding sedan segment
2.Value for Money

Honda Accord Threats

The threats in the SWOT Analysis of Honda Accord are as mentioned:

1.Perceived to be a brand for the rich
2.Threat from other luxury cars especially Volkswagen Volkswagen Passat and Volkswagen Jetta nand Skoda Skoda Superb

Honda Accord Competition
Competitors

1.Toyota Camry
2.Teana
3.Skoda Superb
4.Volkswagen Passat
5.Volkswagen Jetta


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Accord. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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