SWOT Analysis of Honda Accord with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Honda Accord |
|
|
Sector |
Automobiles |
|
Parent Company |
Honda |
|
Category |
|
|
Tagline/ Slogan |
Lead |
|
USP |
Design, Affordability |
|
Honda Accord STP |
|
|
Segment |
Premium Sedan Segment |
|
Target Group |
Top End |
|
Positioning |
Premium Honda Brand |
|
Honda Accord SWOT Analysis |
|
|
Strengths |
|
|
Weaknesses |
Here are the weaknesses of Honda Accord : 1.Diesel version missing |
|
Opportunities |
|
|
Threats |
The threats of Honda Accord are as mentioned : 1.Perceived to be a brand for the rich |
|
Honda Accord Competition |
|
|
Competitors |
1.Toyota Camry |
The brandguide table above concludes the Honda Accord SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Honda Accord. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
