Honda Accord SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6071

SWOT analysis of Honda Accord analyses the brand/company with its strengths, weaknesses, opportunities & threats. Honda Accord is one of the leading brands in the automobiles sector. The table below also lists the top Honda Accord competitors and elaborates Honda Accord segmentation, targeting, positioning & USP.

Honda Accord



Parent Company




Tagline/ Slogan



Design, Affordability

Honda Accord STP


Premium Sedan Segment

Target Group

Top End


Premium Honda Brand

Honda Accord SWOT Analysis


1.Customer satisfaction
2.Luxurious interiors and great performance
3.Strong brand name


Here are the weaknesses in the Honda Accord SWOT Analysis:

1.Diesel version missing
2.Present only in the mid and upper segment


1.Expanding sedan segment
2.Value for Money


The threats in the SWOT Analysis of Honda Accord are as mentioned:

1.Perceived to be a brand for the rich
2.Threat from other luxury cars especially Volkswagen Volkswagen Passat and Volkswagen Jetta nand Skoda Skoda Superb

Honda Accord Competition


1.Toyota Camry
3.Skoda Superb
4.Volkswagen Passat
5.Volkswagen Jetta

The brandguide table above concludes the Honda Accord SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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