Honda Civic SWOT Analysis, USP & Competitors

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SWOT Analysis of Honda Civic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Civic

Parent Company

Honda

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Pure exhilaration

USP

Design

Honda Civic STP

Segment

Premium Sedan Segment

Target Group

Top End of the market buying a sedan

Positioning

Excellent features

Honda Civic SWOT Analysis

Strengths

1.Honda's top brand

2.Huge brand recall

3.High customer satisfaction

4.Luxury brand with a powerful performance

5.Good Honda Servicing

6.Global Civic Brand

Weaknesses

1.Diesel version missing
2.Present only in the mid and upper segment

Opportunities


1.Expanding sedan segment in emerging markets like India
2.High purchasing power of people

Threats

1.Threat from other luxury car makers

2.Perceived to be a brand for the rich

Honda Civic Competition

Competitors

1.Embera

2.Skoda Octavia


The brandguide table above concludes the Honda Civic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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