SWOT analysis of Honda Civic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Civic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Honda Civic to benchmark its business & performance as compared to the competitors and industry. Honda Civic is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda Civic competitors and includes Honda Civic target market, segmentation, positioning & Unique Selling Proposition (USP).
| Honda Civic Brand Analysis | |
|---|---|
| Parent Company |
Honda |
| Category |
Sedan |
| Sector | |
| Tagline/ Slogan |
Pure exhilaration |
| USP |
Design |
| Honda Civic STP | |
| Honda Civic Segmentation |
Premium Sedan Segment |
| Honda Civic Target Market |
Top End of the market buying a sedan |
| Honda Civic Positioning |
Excellent features |
| Honda Civic SWOT Analysis | |
| Honda Civic Strengths |
Below are the Strengths in the SWOT Analysis of Honda Civic: 1.Honda's top brand 2.Huge brand recall 3.High customer satisfaction 4.Luxury brand with a powerful performance 5.Good Honda Servicing 6.Global Civic Brand |
| Honda Civic Weaknesses |
Here are the weaknesses in the Honda Civic SWOT Analysis: 1.Diesel version missing |
| Honda Civic Opportunities |
|
| Honda Civic Threats |
The threats in the SWOT Analysis of Honda Civic are as mentioned: 1.Threat from other luxury car makers 2.Perceived to be a brand for the rich |
| Honda Civic Competition | |
| Competitors |
Below are the top 2 Honda Civic competitors: 1.Embera |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Civic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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