SWOT Analysis of Honda Civic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Honda Civic |
|
|
Parent Company |
Honda |
|
Category |
Sedan |
|
Sector |
|
|
Tagline/ Slogan |
Pure exhilaration |
|
USP |
Design |
|
Honda Civic STP |
|
|
Segment |
Premium Sedan Segment |
|
Target Group |
Top End of the market buying a sedan |
|
Positioning |
Excellent features |
|
Honda Civic SWOT Analysis |
|
|
Strengths |
1.Honda's top brand 2.Huge brand recall 3.High customer satisfaction 4.Luxury brand with a powerful performance 5.Good Honda Servicing 6.Global Civic Brand |
|
Weaknesses |
1.Diesel version missing |
|
Opportunities |
|
|
Threats |
1.Threat from other luxury car makers 2.Perceived to be a brand for the rich |
|
Honda Civic Competition |
|
|
Competitors |
1.Embera |
The brandguide table above concludes the Honda Civic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Honda Civic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
