Honda Civic SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6384

SWOT analysis of Honda Civic analyses the brand/company with its strengths, weaknesses, opportunities & threats. Honda Civic is one of the leading brands in the automobiles sector. The table below also lists the top Honda Civic competitors and elaborates Honda Civic segmentation, targeting, positioning & USP.

Honda Civic

Parent Company






Tagline/ Slogan

Pure exhilaration



Honda Civic STP


Premium Sedan Segment

Target Group

Top End of the market buying a sedan


Excellent features

Honda Civic SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda Civic. Strengths are:

1.Honda's top brand

2.Huge brand recall

3.High customer satisfaction

4.Luxury brand with a powerful performance

5.Good Honda Servicing

6.Global Civic Brand


Here are the weaknesses in the Honda Civic SWOT Analysis:

1.Diesel version missing
2.Present only in the mid and upper segment


1.Expanding sedan segment in emerging markets like India
2.High purchasing power of people


The threats in the SWOT Analysis of Honda Civic are as mentioned:

1.Threat from other luxury car makers

2.Perceived to be a brand for the rich

Honda Civic Competition


Below are the top 2 Honda Civic competitors:


2.Skoda Octavia

The brandguide table above concludes the Honda Civic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Honda Civic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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