Honda Civic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Honda Civic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Civic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Civic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Honda Civic is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda Civic competitors and includes Honda Civic target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda Civic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Honda Civic Brand Analysis
Parent Company

Honda

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Pure exhilaration

USP

Design

Honda Civic STP
Honda Civic Segmentation

Premium Sedan Segment

Honda Civic Target Market

Top End of the market buying a sedan

Honda Civic Positioning

Excellent features

Honda Civic SWOT Analysis
Honda Civic Strengths

Below are the Strengths in the SWOT Analysis of Honda Civic:

1.Honda's top brand

2.Huge brand recall

3.High customer satisfaction

4.Luxury brand with a powerful performance

5.Good Honda Servicing

6.Global Civic Brand

Honda Civic Weaknesses

Here are the weaknesses in the Honda Civic SWOT Analysis:

1.Diesel version missing
2.Present only in the mid and upper segment

Honda Civic Opportunities


1.Expanding sedan segment in emerging markets like India
2.High purchasing power of people

Honda Civic Threats

The threats in the SWOT Analysis of Honda Civic are as mentioned:

1.Threat from other luxury car makers

2.Perceived to be a brand for the rich

Honda Civic Competition
Competitors

Below are the top 2 Honda Civic competitors:

1.Embera

2.Skoda Octavia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Civic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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