Honda Civic SWOT Analysis, Competitors, STP & USP
SWOT analysis of Honda Civic analyses the brand by its strengths, weaknesses, opportunities & threats. In Honda Civic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Honda Civic to benchmark its business & performance as compared to the competitors. Honda Civic is one of the leading brands in the automobiles sector.
The table below lists the Honda Civic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda Civic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Honda Civic Brand Analysis | |
|---|---|
| Parent Company |
Honda |
| Category |
Sedan |
| Sector | |
| Tagline/ Slogan |
Pure exhilaration |
| USP |
Design |
| Honda Civic STP | |
| Honda Civic Segmentation |
Premium Sedan Segment |
| Honda Civic Target Market |
Top End of the market buying a sedan |
| Honda Civic Positioning |
Excellent features |
| SWOT Analysis of Honda Civic | |
| Honda Civic Strengths |
Below are the Strengths in the SWOT Analysis of Honda Civic: 1.Honda's top brand 2.Huge brand recall 3.High customer satisfaction 4.Luxury brand with a powerful performance 5.Good Honda Servicing 6.Global Civic Brand |
| Honda Civic Weaknesses |
Here are the weaknesses in the Honda Civic SWOT Analysis: 1.Diesel version missing |
| Honda Civic Opportunities |
|
| Honda Civic Threats |
The threats in the SWOT Analysis of Honda Civic are as mentioned: 1.Threat from other luxury car makers 2.Perceived to be a brand for the rich |
| Honda Civic Competition | |
| Competitors |
Below are the top 2 Honda Civic competitors: 1.Embera |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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