SWOT Analysis of Honda CRV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Honda CRV |
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Parent Company |
Honda |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
Live up |
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USP |
Design, Reliability and sturdiness |
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Honda CRV STP |
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Segment |
Premium SUV Segment |
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Target Group |
Upper middle class executives |
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Positioning |
Stylish and sporty SUV |
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Honda CRV SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda CRV : 1.Strong brand name and good performance |
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Weaknesses |
1.Stiff competition in the SUV segment |
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Opportunities |
1.Increasing purchasing power and growing target base |
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Threats |
1.Intense competition |
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Honda CRV Competition |
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Competitors |
Below are the 2 main Honda CRV competitors : 1.Tucson |
The brandguide table above concludes the Honda CRV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Honda CRV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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