Honda CRV SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4121
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SWOT Analysis of Honda CRV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda CRV

Parent Company

Honda

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Live up

USP

Design, Reliability and sturdiness

Honda CRV STP

Segment

Premium SUV Segment

Target Group

Upper middle class executives

Positioning

Stylish and sporty SUV

Honda CRV SWOT Analysis

Strengths

1.Strong brand name and good performance 
2.Good advertising 
3.Good after sales service 
4.Popular global brand

Weaknesses

1.Stiff competition in the SUV segment
2.Hasnt been able to capture market like other SUV’s

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Honda CRV Competition

Competitors

1.Tucson
2.Terracan


The brandguide table above concludes the Honda CRV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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