Marcos Cars SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1306

SWOT analysis of Marcos Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Marcos Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marcos Cars to benchmark its business & performance as compared to the competitors and industry. Marcos Cars is one of the leading brands in the automobiles sector. The table below also lists the top Marcos Cars competitors and elaborates Marcos Cars market segmentation, target group, positioning & Unique Selling Proposition (USP).

Marcos Cars SWOT, Competitors, Marketing STP & Brand analysis Table
Marcos Cars Brand Analysis
Parent Company

Marcos Engineering Ltd.

Category

Passenger Cars

Sector

Automobiles

Tagline/ Slogan

-

USP

British Design & American Power

Marcos Cars STP
Segment

Affluent who are willing to pay extra for retro style

Target Group

Upper middle and upper class

Positioning

Retro-styling performance cars

Marcos Cars SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Marcos Cars. Strengths are:

1. Founded in 1959 and has a strong presence in UK
2. Uses a very potent Chevrolet engine, very modern design with retro feel& a very light design, but a cramped cabin
3. First to experiment with plywood design
4. Strong competitor in the GT racing series

5. They have also rolled out their dealer network which is currently focused to UK

Weaknesses

Here are the weaknesses in the Marcos Cars SWOT Analysis:

1. Stopped production due to bankruptcy
2.Always had been a small volume player due to which less known outside the UK
3.Lacks large funds unlike the group manufacturers like the BMW, Volkswagen, Ford & others which back brands like Audi, Bentley, Aston Martin respectively

Opportunities

Following are the Opportunities in Marcos Cars SWOT Analysis:

1. To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present only in the UK
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

4. Publicize the products along with the owners; this will enhance the ownership experience as well

Threats

The threats in the SWOT Analysis of Marcos Cars are as mentioned:

1.The Italian & German manufacturers may easily come up with products which will over power its products
2.It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Marcos Cars Competition
Competitors

Below are the top 3 Marcos Cars competitors:

1. Ferrari
2. Porsche

3. Aston Martin

The brandguide table above concludes the Marcos Cars SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Marcos Cars. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: