Marcos Cars SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1326

SWOT analysis of Marcos Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Marcos Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marcos Cars to benchmark its business & performance as compared to the competitors and industry. Marcos Cars is one of the leading brands in the automobiles sector. The table below also lists the top Marcos Cars competitors and elaborates Marcos Cars market segmentation, target group, positioning & Unique Selling Proposition (USP).

Marcos Cars SWOT, Competitors, Marketing STP & Brand analysis Table
Marcos Cars Brand Analysis
Parent Company

Marcos Engineering Ltd.


Passenger Cars



Tagline/ Slogan



British Design & American Power

Marcos Cars STP

Affluent who are willing to pay extra for retro style

Target Group

Upper middle and upper class


Retro-styling performance cars

Marcos Cars SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Marcos Cars. Strengths are:

1. Founded in 1959 and has a strong presence in UK
2. Uses a very potent Chevrolet engine, very modern design with retro feel& a very light design, but a cramped cabin
3. First to experiment with plywood design
4. Strong competitor in the GT racing series

5. They have also rolled out their dealer network which is currently focused to UK


Here are the weaknesses in the Marcos Cars SWOT Analysis:

1. Stopped production due to bankruptcy
2.Always had been a small volume player due to which less known outside the UK
3.Lacks large funds unlike the group manufacturers like the BMW, Volkswagen, Ford & others which back brands like Audi, Bentley, Aston Martin respectively


Following are the Opportunities in Marcos Cars SWOT Analysis:

1. To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present only in the UK
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

4. Publicize the products along with the owners; this will enhance the ownership experience as well


The threats in the SWOT Analysis of Marcos Cars are as mentioned:

1.The Italian & German manufacturers may easily come up with products which will over power its products
2.It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Marcos Cars Competition

Below are the top 3 Marcos Cars competitors:

1. Ferrari
2. Porsche

3. Aston Martin

The brandguide table above concludes the Marcos Cars SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Marcos Cars. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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