Elfin Sports Cars SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2952

SWOT analysis of Elfin Sports Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Elfin Sports Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Elfin Sports Cars to benchmark its business & performance as compared to the competitors and industry. Elfin Sports Cars is one of the leading brands in the automobiles sector. The table below also lists the top Elfin Sports Cars competitors and elaborates Elfin Sports Cars market segmentation, target group, positioning & Unique Selling Proposition (USP).

Elfin Sports Cars SWOT, Competitors, Marketing STP & Brand analysis Table

Elfin Sports Cars

Parent Company

Walkinshaw Performance


Sports Cars



Tagline/ Slogan

Built fast to win


Racing Lineage since inception

Elfin Sports Cars STP

True sports car enthusiast, currently focusing only in Australia

Target Group

Sports car enthusiast from the upper class


True Australian Sports-Car

Elfin Sports Cars SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Elfin Sports Cars. Strengths are:

1. It has won nearly 30 championships and major Grand Prix titles
2. It has been manufacturing sports cars in Australia since 1957
3. Always owned or led by people who know the business well some of them being former race drivers

4. Limited manufacturing means a niche segment for this type of a sports car segment


Here are the weaknesses in the Elfin Sports Cars SWOT Analysis:

1.It is not very well known outside Australia
2.Limited products offering & competing with large players with large product portfolio


Following are the Opportunities in Elfin Sports Cars SWOT Analysis:

1.To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present in very few regions
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities


The threats in the SWOT Analysis of Elfin Sports Cars are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

3.The Italian & German manufacturers may easily come up with products which will over power its products

Elfin Sports Cars Competition

Below are the top 4 Elfin Sports Cars competitors:

1. Pagani
2. Buggati Veyron
3. Morgan

4. Noble

The brandguide table above concludes the Elfin Sports Cars SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Elfin Sports Cars. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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