SWOT Analysis of Elfin Sports Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Elfin Sports Cars |
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Parent Company |
Walkinshaw Performance |
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Category |
Sports Cars |
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Sector |
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Tagline/ Slogan |
Built fast to win |
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USP |
Racing Lineage since inception |
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Elfin Sports Cars STP |
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Segment |
True sports car enthusiast, currently focusing only in Australia |
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Target Group |
Sports car enthusiast from the upper class |
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Positioning |
True Australian Sports-Car |
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Elfin Sports Cars SWOT Analysis |
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Strengths |
1. It has won nearly 30 championships and major Grand Prix titles 4. Limited manufacturing means a niche segment for this type of a sports car segment |
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Weaknesses |
1.It is not very well known outside Australia |
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Opportunities |
1.To go increase customer relations events & activities which will enhance the ownership experience 2. To increase the global reach as currently it is present in very few regions |
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Threats |
1. Increasing fuel prices 3.The Italian & German manufacturers may easily come up with products which will over power its products |
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Elfin Sports Cars Competition |
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Competitors |
1. Pagani 4. Noble |
The brandguide table above concludes the Elfin Sports Cars SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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