Elfin Sports Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Walkinshaw Performance

Sports Cars

Automobiles

Built fast to win

Racing Lineage since inception

True sports car enthusiast, currently focusing only in Australia

Sports car enthusiast from the upper class

True Australian Sports-Car

Below are the Strengths in the SWOT Analysis of Elfin Sports Cars:

1. It has won nearly 30 championships and major Grand Prix titles
2. It has been manufacturing sports cars in Australia since 1957
3. Always owned or led by people who know the business well some of them being former race drivers

4. Limited manufacturing means a niche segment for this type of a sports car segment

Here are the weaknesses in the Elfin Sports Cars SWOT Analysis:

1.It is not very well known outside Australia
2.Limited products offering & competing with large players with large product portfolio

Following are the Opportunities in Elfin Sports Cars SWOT Analysis:

1.To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present in very few regions
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

The threats in the SWOT Analysis of Elfin Sports Cars are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

3.The Italian & German manufacturers may easily come up with products which will over power its products

Below are the top 4 Elfin Sports Cars competitors:

1. Pagani
2. Buggati Veyron
3. Morgan

4. Noble