Elfin Sports Cars SWOT Analysis, Competitors & USP

Elfin Sports Cars

Parent Company

Walkinshaw Performance

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

Built fast to win

USP

Racing Lineage since inception

Elfin Sports Cars STP

Segment

True sports car enthusiast, currently focusing only in Australia

Target Group

Sports car enthusiast from the upper class

Positioning

True Australian Sports-Car

Elfin Sports Cars SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Elfin Sports Cars :

1. It has won nearly 30 championships and major Grand Prix titles
2. It has been manufacturing sports cars in Australia since 1957
3. Always owned or led by people who know the business well some of them being former race drivers

4. Limited manufacturing means a niche segment for this type of a sports car segment

Weaknesses

1.It is not very well known outside Australia
2.Limited products offering & competing with large players with large product portfolio

Opportunities

1.To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present in very few regions
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

Threats

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

3.The Italian & German manufacturers may easily come up with products which will over power its products

Elfin Sports Cars Competition

Competitors

Below are the 4 main Elfin Sports Cars competitors :

1. Pagani
2. Buggati Veyron
3. Morgan

4. Noble