Elfin Sports Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Elfin Sports Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Elfin Sports Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Elfin Sports Cars to benchmark its business & performance as compared to the competitors and industry. Elfin Sports Cars is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Elfin Sports Cars competitors and includes Elfin Sports Cars target market, segmentation, positioning & Unique Selling Proposition (USP).

Elfin Sports Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Elfin Sports Cars

Parent Company

Walkinshaw Performance

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

Built fast to win

USP

Racing Lineage since inception

Elfin Sports Cars STP
Elfin Sports Cars Segmentation

True sports car enthusiast, currently focusing only in Australia

Elfin Sports Cars Target Market

Sports car enthusiast from the upper class

Elfin Sports Cars Positioning

True Australian Sports-Car

Elfin Sports Cars SWOT Analysis
Elfin Sports Cars Strengths

Below are the Strengths in the SWOT Analysis of Elfin Sports Cars:

1. It has won nearly 30 championships and major Grand Prix titles
2. It has been manufacturing sports cars in Australia since 1957
3. Always owned or led by people who know the business well some of them being former race drivers

4. Limited manufacturing means a niche segment for this type of a sports car segment

Elfin Sports Cars Weaknesses

Here are the weaknesses in the Elfin Sports Cars SWOT Analysis:

1.It is not very well known outside Australia
2.Limited products offering & competing with large players with large product portfolio

Elfin Sports Cars Opportunities

Following are the Opportunities in Elfin Sports Cars SWOT Analysis:

1.To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present in very few regions
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

Elfin Sports Cars Threats

The threats in the SWOT Analysis of Elfin Sports Cars are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

3.The Italian & German manufacturers may easily come up with products which will over power its products

Elfin Sports Cars Competition
Competitors

Below are the top 4 Elfin Sports Cars competitors:

1. Pagani
2. Buggati Veyron
3. Morgan

4. Noble


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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