Elfin Sports Cars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Elfin Sports Cars analyses the brand by its strengths, weaknesses, opportunities & threats. In Elfin Sports Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Elfin Sports Cars to benchmark its business & performance as compared to the competitors. Elfin Sports Cars is one of the leading brands in the automobiles sector.

The article below lists the Elfin Sports Cars SWOT (Strengths, Weaknesses, Opportunities, Threats), top Elfin Sports Cars competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Elfin Sports Cars

Elfin Sports Cars

Parent Company

Walkinshaw Performance

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

Built fast to win

USP

Racing Lineage since inception

Elfin Sports Cars STP
Segmentation

True sports car enthusiast, currently focusing only in Australia

Target Market

Sports car enthusiast from the upper class

Positioning

True Australian Sports-Car

SWOT Analysis of Elfin Sports Cars

For Elfin Sports Cars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Elfin Sports Cars SWOT Analysis:

Elfin Sports Cars Strengths

The strengths of Elfin Sports Cars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Elfin Sports Cars :

1. It has won nearly 30 championships and major Grand Prix titles
2. It has been manufacturing sports cars in Australia since 1957
3. Always owned or led by people who know the business well some of them being former race drivers

4. Limited manufacturing means a niche segment for this type of a sports car segment

Elfin Sports Cars Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Elfin Sports Cars SWOT Analysis:

1.It is not very well known outside Australia
2.Limited products offering & competing with large players with large product portfolio


Elfin Sports Cars Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Elfin Sports Cars SWOT Analysis:

1.To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present in very few regions
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities


Elfin Sports Cars Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Elfin Sports Cars are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

3.The Italian & German manufacturers may easily come up with products which will over power its products

Elfin Sports Cars Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Elfin Sports Cars:

1. Pagani
2. Buggati Veyron
3. Morgan

4. Noble


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Elfin Sports Cars. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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