Honda Jazz SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5115

SWOT analysis of Honda Jazz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Jazz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Jazz to benchmark its business & performance as compared to the competitors and industry. Honda Jazz is one of the leading brands in the automobiles sector. The table below also lists the top Honda Jazz competitors and elaborates Honda Jazz market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honda Jazz SWOT, Competitors, Marketing STP & Brand analysis Table
Honda Jazz Brand Analysis
Parent Company






Tagline/ Slogan

Why so serious


Design and styling along with performance

Honda Jazz STP

Premium Hatchback Segment

Target Group

Young people from the upper-middle class


Stylish car for people who want to live life carefree

Honda Jazz SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda Jazz. Strengths are:

1.Strong brand name and good performance 
2.Good advertising 
3.Good after sales service
4.Popular global brand


Here are the weaknesses in the Honda Jazz SWOT Analysis:

1.Slighty higher priced in the hatchback segment 
2.No new innovations


Following are the Opportunities in Honda Jazz SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats in the SWOT Analysis of Honda Jazz are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Honda Jazz Competition

Below are the top 4 Honda Jazz competitors:


The brandguide table above concludes the Honda Jazz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Jazz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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