Honda Jazz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Honda Jazz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Jazz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Jazz to benchmark its business & performance as compared to the competitors and industry. As of 2020, Honda Jazz is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda Jazz competitors and includes Honda Jazz target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda Jazz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Honda Jazz Brand Analysis
Parent Company

Honda

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Why so serious

USP

Design and styling along with performance

Honda Jazz STP
Honda Jazz Segmentation

Premium Hatchback Segment

Honda Jazz Target Market

Young people from the upper-middle class

Honda Jazz Positioning

Stylish car for people who want to live life carefree

Honda Jazz SWOT Analysis
Honda Jazz Strengths

Below are the Strengths in the SWOT Analysis of Honda Jazz:

1.Strong brand name and good performance 
2.Good advertising 
3.Good after sales service
4.Popular global brand

Honda Jazz Weaknesses

Here are the weaknesses in the Honda Jazz SWOT Analysis:

1.Slighty higher priced in the hatchback segment 
2.No new innovations

Honda Jazz Opportunities

Following are the Opportunities in Honda Jazz SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Honda Jazz Threats

The threats in the SWOT Analysis of Honda Jazz are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Honda Jazz Competition
Competitors

Below are the top 4 Honda Jazz competitors:

1.Polo 
2.Punto
3.i20 
4.Swift


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Jazz. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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