Honda Jazz SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5115

SWOT analysis of Honda Jazz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Jazz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Jazz to benchmark its business & performance as compared to the competitors and industry. Honda Jazz is one of the leading brands in the automobiles sector. The table below also lists the top Honda Jazz competitors and elaborates Honda Jazz market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honda Jazz SWOT, Competitors, Marketing STP & Brand analysis Table
Honda Jazz Brand Analysis
Parent Company

Honda

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Why so serious

USP

Design and styling along with performance

Honda Jazz STP
Segment

Premium Hatchback Segment

Target Group

Young people from the upper-middle class

Positioning

Stylish car for people who want to live life carefree

Honda Jazz SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda Jazz. Strengths are:

1.Strong brand name and good performance 
2.Good advertising 
3.Good after sales service
4.Popular global brand

Weaknesses

Here are the weaknesses in the Honda Jazz SWOT Analysis:

1.Slighty higher priced in the hatchback segment 
2.No new innovations

Opportunities

Following are the Opportunities in Honda Jazz SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Honda Jazz are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Honda Jazz Competition
Competitors

Below are the top 4 Honda Jazz competitors:

1.Polo 
2.Punto
3.i20 
4.Swift

The brandguide table above concludes the Honda Jazz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Jazz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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