Chevrolet Spark SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Chevrolet Spark analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevrolet Spark SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevrolet Spark to benchmark its business & performance as compared to the competitors and industry. Chevrolet Spark is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chevrolet Spark competitors and includes Chevrolet Spark target market, segmentation, positioning & Unique Selling Proposition (USP).

Chevrolet Spark SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chevrolet Spark Brand Analysis
Parent Company

Chevrolet

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Full of life

USP

Competitive price tag, stylish looks

Chevrolet Spark STP
Chevrolet Spark Segmentation

Entry Level Segment

Chevrolet Spark Target Market

Middle class young people

Chevrolet Spark Positioning

A small car which is full of performance and life

Chevrolet Spark SWOT Analysis
Chevrolet Spark Strengths

Below are the Strengths in the SWOT Analysis of Chevrolet Spark:

1.One of the world’s best known brands
2.Highly competitive offering providing CNG option as well
3.The segment is one of the fastest growing
4.Good advertising by celebrity tie-ups

Chevrolet Spark Weaknesses

Here are the weaknesses in the Chevrolet Spark SWOT Analysis:

1.Perception of having high maintenance and low mileage
2.Parent company just came out of bankruptcy

Chevrolet Spark Opportunities

Following are the Opportunities in Chevrolet Spark SWOT Analysis:

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Chevrolet Spark Threats

The threats in the SWOT Analysis of Chevrolet Spark are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Chevrolet Spark Competition
Competitors

1.Alto
2.i10
3.Santro


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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