Chevrolet Tavera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Chevrolet Tavera analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevrolet Tavera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevrolet Tavera to benchmark its business & performance as compared to the competitors and industry. Chevrolet Tavera is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chevrolet Tavera competitors and includes Chevrolet Tavera target market, segmentation, positioning & Unique Selling Proposition (USP).

Chevrolet Tavera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chevrolet Tavera Brand Analysis
Parent Company

Chevrolet

Category

SUV

Sector

Automobiles

Tagline/ Slogan

An Indian revolution

USP

Smooth ride, Design

Chevrolet Tavera STP
Chevrolet Tavera Segmentation

SUV segment. Focusing on transport operator

Chevrolet Tavera Target Market

Family or Transport Operators

Chevrolet Tavera Positioning

A powerful SUV which is made for Indian roads

Chevrolet Tavera SWOT Analysis
Chevrolet Tavera Strengths

Below are the Strengths in the SWOT Analysis of Chevrolet Tavera:

1.One of the world’s best known brands
2.Value for money
3.Strong built and capacity suited for Indian roads

Chevrolet Tavera Weaknesses

Here are the weaknesses in the Chevrolet Tavera SWOT Analysis:

1.Perception of being a taxi car especially in India
2.Parent company just came out of bankruptcy

Chevrolet Tavera Opportunities

Following are the Opportunities in Chevrolet Tavera SWOT Analysis:

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Chevrolet Tavera Threats

The threats in the SWOT Analysis of Chevrolet Tavera are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Chevrolet Tavera Competition
Competitors

1.Innova
2.Bolero
3.Xylo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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