Chevrolet Tavera SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3387

SWOT analysis of Chevrolet Tavera analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevrolet Tavera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevrolet Tavera to benchmark its business & performance as compared to the competitors and industry. Chevrolet Tavera is one of the leading brands in the automobiles sector. The table below also lists the top Chevrolet Tavera competitors and elaborates Chevrolet Tavera market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chevrolet Tavera SWOT, Competitors, Marketing STP & Brand analysis Table
Chevrolet Tavera Brand Analysis
Parent Company






Tagline/ Slogan

An Indian revolution


Smooth ride, Design

Chevrolet Tavera STP

SUV segment. Focusing on transport operator

Target Group

Family or Transport Operators


A powerful SUV which is made for Indian roads

Chevrolet Tavera SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chevrolet Tavera. Strengths are:

1.One of the world’s best known brands
2.Value for money
3.Strong built and capacity suited for Indian roads


Here are the weaknesses in the Chevrolet Tavera SWOT Analysis:

1.Perception of being a taxi car especially in India
2.Parent company just came out of bankruptcy


Following are the Opportunities in Chevrolet Tavera SWOT Analysis:

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence


The threats in the SWOT Analysis of Chevrolet Tavera are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Chevrolet Tavera Competition


The brandguide table above concludes the Chevrolet Tavera SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chevrolet Tavera. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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