Chevrolet Cruze SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Chevrolet Cruze analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevrolet Cruze SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevrolet Cruze to benchmark its business & performance as compared to the competitors and industry. Chevrolet Cruze is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chevrolet Cruze competitors and includes Chevrolet Cruze target market, segmentation, positioning & Unique Selling Proposition (USP).

Chevrolet Cruze SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chevrolet Cruze Brand Analysis
Parent Company






Tagline/ Slogan

Don't just drive CRUZE; Get used to more


Design, Affordability

Chevrolet Cruze STP
Chevrolet Cruze Segmentation

Sedan Segment

Chevrolet Cruze Target Market

Young executives from the upper-middle income bracket

Chevrolet Cruze Positioning

A powerful sedan which gives the pleasure for driving

Chevrolet Cruze SWOT Analysis
Chevrolet Cruze Strengths

Below are the Strengths in the SWOT Analysis of Chevrolet Cruze:

1.Powerful car with high performance and luxurious interiors 
2.Stylish and masculine positioning 
3.Good advertising and brand visibility

Chevrolet Cruze Weaknesses

Here are the weaknesses in the Chevrolet Cruze SWOT Analysis:

1.Slightly higher priced as compared to segment competitors
2.Parent company just came out of bankruptcy

Chevrolet Cruze Opportunities

Following are the Opportunities in Chevrolet Cruze SWOT Analysis:

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Chevrolet Cruze Threats

The threats in the SWOT Analysis of Chevrolet Cruze are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Chevrolet Cruze Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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