Chevrolet Optra SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1952
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SWOT Analysis of Chevrolet Optra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet Optra

Parent Company

Chevrolet

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Enjoy the drive

USP

Design and popular brand name

Chevrolet Optra STP

Segment

Sedan Segment

Target Group

Middle and upper-middle class people

Positioning

For those who simply want to enjoy a drive

Chevrolet Optra SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chevrolet Optra :

1.Excellent built machine and ride quality
2.Strong brand  name
3.Simple sedan design and good performance

Weaknesses

1.Looks are not too attractive
2.Parent company just came out of bankruptcy

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Chevrolet Optra Competition

Competitors

1.Linea
2.Vento 
3.City


The brandguide table above concludes the Chevrolet Optra SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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