Fiat Linea SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2957
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SWOT Analysis of Fiat Linea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Linea

Parent Company

FIAT

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Admiration Guaranteed

USP

Elegant, Unique Design

Fiat Linea STP

Segment

Sedan Segment

Target Group

Entry Level Sedan Buyers

Positioning

Looks and performance which would become envy of others

Fiat Linea SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat Linea :

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

1.Dependence on TATA for Service

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Fiat Linea Competition

Competitors

1.Fiesta
2.Verna
3.Etios
4.City
5.Vento


The brandguide table above concludes the Fiat Linea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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