Fiat Palio Stile SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2274
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SWOT Analysis of Fiat Palio Stile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Palio Stile

Parent Company

FIAT

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

The Fiat of the new generation

USP

Sporty small car

Fiat Palio Stile STP

Segment

Hatchback Segment

Target Group

Positioned to capture the segment graduating to Hatchback

Positioning

A car with a new design and high performance

Fiat Palio Stile SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat Palio Stile :

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

1.Dependence on TATA for Service

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Fiat Palio Stile Competition

Competitors

1.i20
2.Polo
3.Ritz 
4.Getz


The brandguide table above concludes the Fiat Palio Stile SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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