Bristol Cars SWOT Analysis, USP & Competitors

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SWOT Analysis of Bristol Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bristol Cars

Parent Company



Sports Cars



Tagline/ Slogan



British sports cars for a premium miche segment



Sports car niche segment

Target Group

Affluent rich class


Classic Sports Car with British design

SWOT Analysis


1. Strong Fan following in the UK with a good brand awareness
2. Steady customer stream
3. Among few manufacturers who offer hand built cars
4. Purely a niche player


1.Very limited number of cars made thus not very well known globally

2.They have only one store situated London
3. They have not developed any new models


1. Developing new models
2. Tie-up with OEMs for sales of their products
3. Expand so that they can service their growing consumer base

4. International tie-ups to tap the global market


1.Can be easily taken over by larger players
2. It can get in trouble due to shake off effect
3. Macro –economic factors are against them



1. BMW

2. Mercedes

3. Porsche

The table above concludes the Bristol Cars SWOT analysis along with its marketing and brand parameters.


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