Bristol Cars SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1795

SWOT analysis of Bristol Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bristol Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bristol Cars to benchmark its business & performance as compared to the competitors and industry. Bristol Cars is one of the leading brands in the automobiles sector. The table below also lists the top Bristol Cars competitors and elaborates Bristol Cars market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bristol Cars SWOT, Competitors, Marketing STP & Brand analysis Table
Bristol Cars Brand Analysis
Parent Company

Kamkorp

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

-

USP

British sports cars for a premium miche segment

Bristol Cars STP
Segment

Sports car niche segment

Target Group

Affluent rich class

Positioning

Classic Sports Car with British design

Bristol Cars SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bristol Cars. Strengths are:

1. Strong Fan following in the UK with a good brand awareness
2. Steady customer stream
3. Among few manufacturers who offer hand built cars
4. Purely a niche player

Weaknesses

Here are the weaknesses in the Bristol Cars SWOT Analysis:

1.Very limited number of cars made thus not very well known globally

2.They have only one store situated London
3. They have not developed any new models

Opportunities

Following are the Opportunities in Bristol Cars SWOT Analysis:

1. Developing new models
2. Tie-up with OEMs for sales of their products
3. Expand so that they can service their growing consumer base

4. International tie-ups to tap the global market

Threats

The threats in the SWOT Analysis of Bristol Cars are as mentioned:

1.Can be easily taken over by larger players
2. It can get in trouble due to shake off effect
3. Macro –economic factors are against them

Bristol Cars Competition
Competitors

Below are the top 3 Bristol Cars competitors:

1. BMW

2. Mercedes

3. Porsche

The brandguide table above concludes the Bristol Cars SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bristol Cars. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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