Fiat Punto SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3109

SWOT analysis of Fiat Punto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fiat Punto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fiat Punto to benchmark its business & performance as compared to the competitors and industry. Fiat Punto is one of the leading brands in the automobiles sector. The table below also lists the top Fiat Punto competitors and elaborates Fiat Punto market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fiat Punto SWOT, Competitors, Marketing STP & Brand analysis Table
Fiat Punto Brand Analysis
Parent Company

FIAT

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Crafted for a true fan

USP

Style, Ride, Handling

Fiat Punto STP
Segment

Hatchback Segment

Target Group

Positioned to capture the segment graduating to Hatchback

Positioning

Design and performance for people who love their cars

Fiat Punto SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat Punto. Strengths are:

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

Here are the weaknesses in the Fiat Punto SWOT Analysis:

1.Dependence on TATA for Service

Opportunities

Following are the Opportunities in Fiat Punto SWOT Analysis:

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

The threats in the SWOT Analysis of Fiat Punto are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Fiat Punto Competition
Competitors

1.i20
2.Polo 
3.Beat
4.Figo 
5.Ritz  
6.Micra
7.Swift

The brandguide table above concludes the Fiat Punto SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiat Punto. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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