SWOT Analysis of Fiat Punto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Fiat Punto |
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Parent Company |
FIAT |
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Category |
Hatchback |
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Sector |
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Tagline/ Slogan |
Crafted for a true fan |
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USP |
Style, Ride, Handling |
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Fiat Punto STP |
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Segment |
Hatchback Segment |
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Target Group |
Positioned to capture the segment graduating to Hatchback |
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Positioning |
Design and performance for people who love their cars |
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Fiat Punto SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat Punto. Strengths are: 1.Excellent engine and performance |
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Weaknesses |
Here are the weaknesses of Fiat Punto : 1.Dependence on TATA for Service |
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Opportunities |
Following are the Opportunities of Fiat Punto : 1.Fast growing automobile market |
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Threats |
The threats of Fiat Punto are as mentioned : 1.Intense competition |
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Fiat Punto Competition |
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Competitors |
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The brandguide table above concludes the Fiat Punto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Fiat Punto. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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