SWOT analysis of Fiat Punto analyses the brand/company with its strengths, weaknesses, opportunities & threats. Fiat Punto is one of the leading brands in the automobiles sector. The table below also lists the top Fiat Punto competitors and elaborates Fiat Punto segmentation, targeting, positioning & USP.
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Fiat Punto |
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Parent Company |
FIAT |
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Category |
Hatchback |
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Sector |
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Tagline/ Slogan |
Crafted for a true fan |
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USP |
Style, Ride, Handling |
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Fiat Punto STP |
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Segment |
Hatchback Segment |
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Target Group |
Positioned to capture the segment graduating to Hatchback |
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Positioning |
Design and performance for people who love their cars |
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Fiat Punto SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat Punto. Strengths are: 1.Excellent engine and performance |
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Weaknesses |
Here are the weaknesses in the Fiat Punto SWOT Analysis: 1.Dependence on TATA for Service |
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Opportunities |
Following are the Opportunities in Fiat Punto SWOT Analysis: 1.Fast growing automobile market |
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Threats |
The threats in the SWOT Analysis of Fiat Punto are as mentioned: 1.Intense competition |
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Fiat Punto Competition |
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Competitors |
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The brandguide table above concludes the Fiat Punto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Fiat Punto. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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