Fiat Punto SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Fiat Punto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fiat Punto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fiat Punto to benchmark its business & performance as compared to the competitors and industry. Fiat Punto is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fiat Punto competitors and includes Fiat Punto target market, segmentation, positioning & Unique Selling Proposition (USP).

Fiat Punto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fiat Punto Brand Analysis
Parent Company






Tagline/ Slogan

Crafted for a true fan


Style, Ride, Handling

Fiat Punto STP
Fiat Punto Segmentation

Hatchback Segment

Fiat Punto Target Market

Positioned to capture the segment graduating to Hatchback

Fiat Punto Positioning

Design and performance for people who love their cars

Fiat Punto SWOT Analysis
Fiat Punto Strengths

Below are the Strengths in the SWOT Analysis of Fiat Punto:

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Fiat Punto Weaknesses

Here are the weaknesses in the Fiat Punto SWOT Analysis:

1.Dependence on TATA for Service

Fiat Punto Opportunities

Following are the Opportunities in Fiat Punto SWOT Analysis:

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Fiat Punto Threats

The threats in the SWOT Analysis of Fiat Punto are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Fiat Punto Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiat Punto. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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