Fiat Punto SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2956
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SWOT Analysis of Fiat Punto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Punto

Parent Company

FIAT

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Crafted for a true fan

USP

Style, Ride, Handling

Fiat Punto STP

Segment

Hatchback Segment

Target Group

Positioned to capture the segment graduating to Hatchback

Positioning

Design and performance for people who love their cars

Fiat Punto SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat Punto. Strengths are:

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

Here are the weaknesses of Fiat Punto :

1.Dependence on TATA for Service

Opportunities

Following are the Opportunities of Fiat Punto :

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

The threats of Fiat Punto are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Fiat Punto Competition

Competitors

1.i20
2.Polo 
3.Beat
4.Figo 
5.Ritz  
6.Micra
7.Swift


The brandguide table above concludes the Fiat Punto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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