Hyundai Accent SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3520

SWOT analysis of Hyundai Accent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Accent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Accent to benchmark its business & performance as compared to the competitors and industry. Hyundai Accent is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Accent competitors and elaborates Hyundai Accent market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Accent SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Accent Brand Analysis
Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Sheer Pleasure; Expect More; The Next Step; The Power to Excite; What dreams drive

USP

Affordable and Reliable sedan

Hyundai Accent STP
Segment

Sedan Segment

Target Group

Young executives from the upper middle class

Positioning

Hyundai Accent is a sedan which gives the pleasure of driving a dream

Hyundai Accent SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Accent. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

Here are the weaknesses in the Hyundai Accent SWOT Analysis:

1.Risks associated to medium level of localization
2.Severe competition
3.No new innovations

Opportunities

Following are the Opportunities in Hyundai Accent SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai Accent are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Accent Competition
Competitors

Below are the top 4 Hyundai Accent competitors:

1.Etios 
2.Ikon
3.Logan
4.Verito

The brandguide table above concludes the Hyundai Accent SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Accent. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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