Hyundai Accent SWOT Analysis, Competitors & USP

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SWOT Analysis of Hyundai Accent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Accent

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Sheer Pleasure; Expect More; The Next Step; The Power to Excite; What dreams drive

USP

Affordable and Reliable sedan

Hyundai Accent STP

Segment

Sedan Segment

Target Group

Young executives from the upper middle class

Positioning

Hyundai Accent is a sedan which gives the pleasure of driving a dream

Hyundai Accent SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Accent :

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

1.Risks associated to medium level of localization
2.Severe competition
3.No new innovations

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Accent Competition

Competitors

Below are the 4 main Hyundai Accent competitors :

1.Etios 
2.Ikon
3.Logan
4.Verito


The brandguide table above concludes the Hyundai Accent SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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