Hyundai Accent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai Accent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Accent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Accent to benchmark its business & performance as compared to the competitors and industry. Hyundai Accent is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Accent competitors and includes Hyundai Accent target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Accent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Accent Brand Analysis
Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Sheer Pleasure; Expect More; The Next Step; The Power to Excite; What dreams drive

USP

Affordable and Reliable sedan

Hyundai Accent STP
Hyundai Accent Segmentation

Sedan Segment

Hyundai Accent Target Market

Young executives from the upper middle class

Hyundai Accent Positioning

Hyundai Accent is a sedan which gives the pleasure of driving a dream

Hyundai Accent SWOT Analysis
Hyundai Accent Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Accent:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Hyundai Accent Weaknesses

Here are the weaknesses in the Hyundai Accent SWOT Analysis:

1.Risks associated to medium level of localization
2.Severe competition
3.No new innovations

Hyundai Accent Opportunities

Following are the Opportunities in Hyundai Accent SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai Accent Threats

The threats in the SWOT Analysis of Hyundai Accent are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Accent Competition
Competitors

Below are the top 4 Hyundai Accent competitors:

1.Etios 
2.Ikon
3.Logan
4.Verito


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Accent. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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