Hyundai i10 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai i10 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai i10 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai i10 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hyundai i10 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai i10 competitors and includes Hyundai i10 target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai i10 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai i10 Brand Analysis
Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Catch the i

USP

Design, Affordability, Competitive price tag

Hyundai i10 STP
Hyundai i10 Segmentation

Small car segment

Hyundai i10 Target Market

Young middle class and upper middle class

Hyundai i10 Positioning

A car which would be the envy of many eyes

Hyundai i10 SWOT Analysis
Hyundai i10 Strengths

Below are the Strengths in the SWOT Analysis of Hyundai i10:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Brand ambassador association
5.Powerful small car, one of the most preferred with strong brand loyalty

Hyundai i10 Weaknesses

Here are the weaknesses in the Hyundai i10 SWOT Analysis:

1.Small car not too spacious
2.Due to popularity, too common so people might choose other brands

Hyundai i10 Opportunities

Following are the Opportunities in Hyundai i10 SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai i10 Threats

The threats in the SWOT Analysis of Hyundai i10 are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai i10 Competition
Competitors

Below are the top 3 Hyundai i10 competitors:

1.Spark
2.Santro
3.Alto


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai i10. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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