Hyundai i10 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5015

SWOT analysis of Hyundai i10 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai i10 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai i10 to benchmark its business & performance as compared to the competitors and industry. Hyundai i10 is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai i10 competitors and elaborates Hyundai i10 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai i10 SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai i10 Brand Analysis
Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Catch the i

USP

Design, Affordability, Competitive price tag

Hyundai i10 STP
Segment

Small car segment

Target Group

Young middle class and upper middle class

Positioning

A car which would be the envy of many eyes

Hyundai i10 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai i10. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Brand ambassador association
5.Powerful small car, one of the most preferred with strong brand loyalty

Weaknesses

Here are the weaknesses in the Hyundai i10 SWOT Analysis:

1.Small car not too spacious
2.Due to popularity, too common so people might choose other brands

Opportunities

Following are the Opportunities in Hyundai i10 SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai i10 are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai i10 Competition
Competitors

Below are the top 3 Hyundai i10 competitors:

1.Spark
2.Santro
3.Alto

The brandguide table above concludes the Hyundai i10 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai i10. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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