Hyundai Santro Xing SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4163

SWOT Analysis of Hyundai Santro Xing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Santro Xing

Parent Company



Small car



Tagline/ Slogan

The sunshine car


Affordability, Features, Price

Hyundai Santro Xing STP


Small car segment

Target Group

A small car for the urban nuclear family


A complete family car which will brighten up your lives

Hyundai Santro Xing SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Santro Xing. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising 
4.The original powerful sporty small car


Here are the weaknesses of Hyundai Santro Xing :

1.Old brand with lesser innovations in design and technology
2.Percieved as a car used in the car rental industry


Following are the Opportunities of Hyundai Santro Xing :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats of Hyundai Santro Xing are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Santro Xing Competition


Below are the 3 main Hyundai Santro Xing competitors :


The brandguide table above concludes the Hyundai Santro Xing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Hyundai Santro Xing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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