Hyundai Santro Xing SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4265
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SWOT analysis of Hyundai Santro Xing analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hyundai Santro Xing is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Santro Xing competitors and elaborates Hyundai Santro Xing segmentation, targeting, positioning & USP.

Hyundai Santro Xing

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

The sunshine car

USP

Affordability, Features, Price

Hyundai Santro Xing STP

Segment

Small car segment

Target Group

A small car for the urban nuclear family

Positioning

A complete family car which will brighten up your lives

Hyundai Santro Xing SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Santro Xing. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising 
4.The original powerful sporty small car

Weaknesses

Here are the weaknesses in the Hyundai Santro Xing SWOT Analysis:

1.Old brand with lesser innovations in design and technology
2.Percieved as a car used in the car rental industry

Opportunities

Following are the Opportunities in Hyundai Santro Xing SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai Santro Xing are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Santro Xing Competition

Competitors

Below are the top 3 Hyundai Santro Xing competitors:

1.i10
2.Alto
3.Spark


The brandguide table above concludes the Hyundai Santro Xing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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