Hyundai Santro Xing SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3947
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SWOT Analysis of Hyundai Santro Xing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Santro Xing

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

The sunshine car

USP

Affordability, Features, Price

Hyundai Santro Xing STP

Segment

Small car segment

Target Group

A small car for the urban nuclear family

Positioning

A complete family car which will brighten up your lives

Hyundai Santro Xing SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Santro Xing :

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising 
4.The original powerful sporty small car

Weaknesses

1.Old brand with lesser innovations in design and technology
2.Percieved as a car used in the car rental industry

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Santro Xing Competition

Competitors

Below are the 3 main Hyundai Santro Xing competitors :

1.i10
2.Alto
3.Spark


The brandguide table above concludes the Hyundai Santro Xing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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