Hyundai Santro Xing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai Santro Xing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Santro Xing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Santro Xing to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hyundai Santro Xing is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Santro Xing competitors and includes Hyundai Santro Xing target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Santro Xing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Santro Xing Brand Analysis
Parent Company



Small car



Tagline/ Slogan

The sunshine car


Affordability, Features, Price

Hyundai Santro Xing STP
Hyundai Santro Xing Segmentation

Small car segment

Hyundai Santro Xing Target Market

A small car for the urban nuclear family

Hyundai Santro Xing Positioning

A complete family car which will brighten up your lives

Hyundai Santro Xing SWOT Analysis
Hyundai Santro Xing Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Santro Xing:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising 
4.The original powerful sporty small car

Hyundai Santro Xing Weaknesses

Here are the weaknesses in the Hyundai Santro Xing SWOT Analysis:

1.Old brand with lesser innovations in design and technology
2.Percieved as a car used in the car rental industry

Hyundai Santro Xing Opportunities

Following are the Opportunities in Hyundai Santro Xing SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai Santro Xing Threats

The threats in the SWOT Analysis of Hyundai Santro Xing are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Santro Xing Competition

Below are the top 3 Hyundai Santro Xing competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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