Hyundai Santa Fe SWOT Analysis, Competitors & USP

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SWOT Analysis of Hyundai Santa Fe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Santa Fe

Parent Company






Tagline/ Slogan

Stands for style


Luxurious and powerful SUV

Hyundai Santa Fe STP


SUV Segment

Target Group

Top End of the market buying a SUV


A stylish powerful luxury SUV

Hyundai Santa Fe SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Santa Fe. Strengths are:

1.Powerful SUV with a good performance in various terrains
2.Good dealership and Good servicing


Here are the weaknesses of Hyundai Santa Fe :

1.Low brand visibility and low advertising
2.Risks associated to medium level of localization


Following are the Opportunities of Hyundai Santa Fe :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats of Hyundai Santa Fe are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Santa Fe Competition


Below are the 2 main Hyundai Santa Fe competitors :


The brandguide table above concludes the Hyundai Santa Fe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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