Hyundai Santa Fe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai Santa Fe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Santa Fe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Santa Fe to benchmark its business & performance as compared to the competitors and industry. Hyundai Santa Fe is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Santa Fe competitors and includes Hyundai Santa Fe target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Santa Fe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Santa Fe Brand Analysis
Parent Company






Tagline/ Slogan

Stands for style


Luxurious and powerful SUV

Hyundai Santa Fe STP
Hyundai Santa Fe Segmentation

SUV Segment

Hyundai Santa Fe Target Market

Top End of the market buying a SUV

Hyundai Santa Fe Positioning

A stylish powerful luxury SUV

Hyundai Santa Fe SWOT Analysis
Hyundai Santa Fe Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Santa Fe:

1.Powerful SUV with a good performance in various terrains
2.Good dealership and Good servicing

Hyundai Santa Fe Weaknesses

Here are the weaknesses in the Hyundai Santa Fe SWOT Analysis:

1.Low brand visibility and low advertising
2.Risks associated to medium level of localization

Hyundai Santa Fe Opportunities

Following are the Opportunities in Hyundai Santa Fe SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai Santa Fe Threats

The threats in the SWOT Analysis of Hyundai Santa Fe are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Santa Fe Competition

Below are the top 2 Hyundai Santa Fe competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Santa Fe. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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