Hyundai Verna SWOT Analysis, Competitors & USP

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SWOT Analysis of Hyundai Verna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Verna

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Feel it

USP

Design, Reliability, Affordability

Hyundai Verna STP

Segment

Premium Sedan Segment

Target Group

Top End of the market buying a sedan

Positioning

A car which can once be felt after you drive it

Hyundai Verna SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Verna. Strengths are:

1.Good dealership
2.Good servicing
3.Strong advertising
4.Low end luxurious sedan

Weaknesses

Here are the weaknesses of Hyundai Verna :

1.Weak advertising and brand visibility
2.Intense competition in the sedan segment
3.No new innovations

Opportunities

Following are the Opportunities of Hyundai Verna :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats of Hyundai Verna are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Verna Competition

Competitors

Below are the 5 main Hyundai Verna competitors :

1.Fiesta
2.Linea
3.Vento
4.City
5.Etios


The brandguide table above concludes the Hyundai Verna SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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