Hyundai Verna SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai Verna analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Verna SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Verna to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hyundai Verna is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Verna competitors and includes Hyundai Verna target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Verna SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Verna Brand Analysis
Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Feel it

USP

Design, Reliability, Affordability

Hyundai Verna STP
Hyundai Verna Segmentation

Premium Sedan Segment

Hyundai Verna Target Market

Top End of the market buying a sedan

Hyundai Verna Positioning

A car which can once be felt after you drive it

Hyundai Verna SWOT Analysis
Hyundai Verna Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Verna:

1.Good dealership
2.Good servicing
3.Strong advertising
4.Low end luxurious sedan

Hyundai Verna Weaknesses

Here are the weaknesses in the Hyundai Verna SWOT Analysis:

1.Weak advertising and brand visibility
2.Intense competition in the sedan segment
3.No new innovations

Hyundai Verna Opportunities

Following are the Opportunities in Hyundai Verna SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai Verna Threats

The threats in the SWOT Analysis of Hyundai Verna are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Verna Competition
Competitors

Below are the top 5 Hyundai Verna competitors:

1.Fiesta
2.Linea
3.Vento
4.City
5.Etios


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Verna. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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