Hyundai Getz SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2415

SWOT analysis of Hyundai Getz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Getz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Getz to benchmark its business & performance as compared to the competitors and industry. Hyundai Getz is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Getz competitors and elaborates Hyundai Getz market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Getz SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Getz Brand Analysis
Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Drive global

USP

Affordability, Design, vibrant colors

Hyundai Getz STP
Segment

Hatchback segment

Target Group

Young urban upper-middle income group

Positioning

A global small car with sporty looks

Hyundai Getz SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Getz. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

Here are the weaknesses in the Hyundai Getz SWOT Analysis:

1.Lack of redesigning of the model 
2.Very similar to Santro and i10, no exclusive features

Opportunities

Following are the Opportunities in Hyundai Getz SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai Getz are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Getz Competition
Competitors

Below are the top 5 Hyundai Getz competitors:

1.Polo
2.Punto
3.Jazz
4.Ritz
5.Swift

The brandguide table above concludes the Hyundai Getz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Getz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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