Hyundai Getz SWOT Analysis, Competitors & USP

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SWOT Analysis of Hyundai Getz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Getz

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Drive global

USP

Affordability, Design, vibrant colors

Hyundai Getz STP

Segment

Hatchback segment

Target Group

Young urban upper-middle income group

Positioning

A global small car with sporty looks

Hyundai Getz SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Getz. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

Here are the weaknesses of Hyundai Getz :

1.Lack of redesigning of the model 
2.Very similar to Santro and i10, no exclusive features

Opportunities

Following are the Opportunities of Hyundai Getz :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats of Hyundai Getz are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Getz Competition

Competitors

Below are the 5 main Hyundai Getz competitors :

1.Polo
2.Punto
3.Jazz
4.Ritz
5.Swift


The brandguide table above concludes the Hyundai Getz SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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