Hyundai i20 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai i20 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai i20 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai i20 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hyundai i20 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai i20 competitors and includes Hyundai i20 target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai i20 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai i20 Brand Analysis
Parent Company



Small car



Tagline/ Slogan

I got it all


Reliability, Design, Features

Hyundai i20 STP
Hyundai i20 Segmentation

Hatchback segment

Hyundai i20 Target Market

A small car for the urban nuclear family

Hyundai i20 Positioning

i20 drivers will always have every pleasure of driving

Hyundai i20 SWOT Analysis
Hyundai i20 Strengths

Below are the Strengths in the SWOT Analysis of Hyundai i20:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Brand ambassador association
5.Powerful small car, one of the most prefered with strong brand loyalty

Hyundai i20 Weaknesses

Here are the weaknesses in the Hyundai i20 SWOT Analysis:

1.Comparatively priced higher in the segment

Hyundai i20 Opportunities

Following are the Opportunities in Hyundai i20 SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai i20 Threats

The threats in the SWOT Analysis of Hyundai i20 are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai i20 Competition

Below are the top 5 Hyundai i20 competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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