Hyundai i20 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5982

SWOT analysis of Hyundai i20 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai i20 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai i20 to benchmark its business & performance as compared to the competitors and industry. Hyundai i20 is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai i20 competitors and elaborates Hyundai i20 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai i20 SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai i20 Brand Analysis
Parent Company



Small car



Tagline/ Slogan

I got it all


Reliability, Design, Features

Hyundai i20 STP

Hatchback segment

Target Group

A small car for the urban nuclear family


i20 drivers will always have every pleasure of driving

Hyundai i20 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai i20. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Brand ambassador association
5.Powerful small car, one of the most prefered with strong brand loyalty


Here are the weaknesses in the Hyundai i20 SWOT Analysis:

1.Comparatively priced higher in the segment


Following are the Opportunities in Hyundai i20 SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats in the SWOT Analysis of Hyundai i20 are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai i20 Competition

Below are the top 5 Hyundai i20 competitors:


The brandguide table above concludes the Hyundai i20 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai i20. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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