Hyundai Sonata Embera SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3126
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SWOT analysis of Hyundai Sonata Embera analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hyundai Sonata Embera is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Sonata Embera competitors and elaborates Hyundai Sonata Embera segmentation, targeting, positioning & USP.

Hyundai Sonata Embera

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Undoubtedly Distinguished

USP

Design, Features

Hyundai Sonata Embera STP

Segment

Premium Sedan Segment

Target Group

Business executives from the higher income group

Positioning

For those people who have achieved success and are distinguished

Hyundai Sonata Embera SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Sonata Embera. Strengths are:

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Luxury model from Hyundai

Weaknesses

Here are the weaknesses in the Hyundai Sonata Embera SWOT Analysis:

1.Fight with tough premium car segment

Opportunities

Following are the Opportunities in Hyundai Sonata Embera SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai Sonata Embera are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Sonata Embera Competition

Competitors

Below are the top 2 Hyundai Sonata Embera competitors:

1.Cruze
2.Civic


The brandguide table above concludes the Hyundai Sonata Embera SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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