Hyundai Sonata Embera SWOT Analysis, Competitors & USP

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SWOT Analysis of Hyundai Sonata Embera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Sonata Embera

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Undoubtedly Distinguished

USP

Design, Features

Hyundai Sonata Embera STP

Segment

Premium Sedan Segment

Target Group

Business executives from the higher income group

Positioning

For those people who have achieved success and are distinguished

Hyundai Sonata Embera SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Sonata Embera :

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Luxury model from Hyundai

Weaknesses

1.Fight with tough premium car segment

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Sonata Embera Competition

Competitors

Below are the 2 main Hyundai Sonata Embera competitors :

1.Cruze
2.Civic


The brandguide table above concludes the Hyundai Sonata Embera SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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