Hyundai Tucson SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3138

SWOT analysis of Hyundai Tucson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Tucson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Tucson to benchmark its business & performance as compared to the competitors and industry. Hyundai Tucson is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Tucson competitors and elaborates Hyundai Tucson market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Tucson SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Tucson Brand Analysis
Parent Company






Tagline/ Slogan

Makes everyday an adventure


Powerful four wheel drive

Hyundai Tucson STP

Premium SUV Segment

Target Group

Top End of the market buying a SUV


Advernture seeking young people

Hyundai Tucson SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Tucson. Strengths are:

1.Powerful performance and control over SUV
2.Good dealership
3..Good servicing


Here are the weaknesses in the Hyundai Tucson SWOT Analysis:

1.Lesser power as compared to competitor brands 
2.Not too popular in the SUV segment since slightly expensive


Following are the Opportunities in Hyundai Tucson SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats in the SWOT Analysis of Hyundai Tucson are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Tucson Competition

Below are the top 2 Hyundai Tucson competitors:


The brandguide table above concludes the Hyundai Tucson SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Tucson. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: