Hyundai Tucson SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2756

SWOT analysis of Hyundai Tucson analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hyundai Tucson is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Tucson competitors and elaborates Hyundai Tucson segmentation, targeting, positioning & USP.

Hyundai Tucson

Parent Company

Hyundai

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Makes everyday an adventure

USP

Powerful four wheel drive

Hyundai Tucson STP

Segment

Premium SUV Segment

Target Group

Top End of the market buying a SUV

Positioning

Advernture seeking young people

Hyundai Tucson SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Tucson. Strengths are:

1.Powerful performance and control over SUV
2.Good dealership
3..Good servicing

Weaknesses

Here are the weaknesses in the Hyundai Tucson SWOT Analysis:

1.Lesser power as compared to competitor brands 
2.Not too popular in the SUV segment since slightly expensive

Opportunities

Following are the Opportunities in Hyundai Tucson SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai Tucson are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Tucson Competition

Competitors

Below are the top 2 Hyundai Tucson competitors:

1.CRV
2.Endeavour


The brandguide table above concludes the Hyundai Tucson SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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