Hyundai Tucson SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3138

SWOT analysis of Hyundai Tucson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Tucson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Tucson to benchmark its business & performance as compared to the competitors and industry. Hyundai Tucson is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Tucson competitors and elaborates Hyundai Tucson market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Tucson SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Tucson Brand Analysis
Parent Company

Hyundai

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Makes everyday an adventure

USP

Powerful four wheel drive

Hyundai Tucson STP
Segment

Premium SUV Segment

Target Group

Top End of the market buying a SUV

Positioning

Advernture seeking young people

Hyundai Tucson SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Tucson. Strengths are:

1.Powerful performance and control over SUV
2.Good dealership
3..Good servicing

Weaknesses

Here are the weaknesses in the Hyundai Tucson SWOT Analysis:

1.Lesser power as compared to competitor brands 
2.Not too popular in the SUV segment since slightly expensive

Opportunities

Following are the Opportunities in Hyundai Tucson SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Hyundai Tucson are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Tucson Competition
Competitors

Below are the top 2 Hyundai Tucson competitors:

1.CRV
2.Endeavour

The brandguide table above concludes the Hyundai Tucson SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Tucson. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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