Hyundai Tucson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hyundai Tucson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Tucson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Tucson to benchmark its business & performance as compared to the competitors and industry. Hyundai Tucson is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Tucson competitors and includes Hyundai Tucson target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Tucson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Tucson Brand Analysis
Parent Company






Tagline/ Slogan

Makes everyday an adventure


Powerful four wheel drive

Hyundai Tucson STP
Hyundai Tucson Segmentation

Premium SUV Segment

Hyundai Tucson Target Market

Top End of the market buying a SUV

Hyundai Tucson Positioning

Advernture seeking young people

Hyundai Tucson SWOT Analysis
Hyundai Tucson Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Tucson:

1.Powerful performance and control over SUV
2.Good dealership
3..Good servicing

Hyundai Tucson Weaknesses

Here are the weaknesses in the Hyundai Tucson SWOT Analysis:

1.Lesser power as compared to competitor brands 
2.Not too popular in the SUV segment since slightly expensive

Hyundai Tucson Opportunities

Following are the Opportunities in Hyundai Tucson SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Hyundai Tucson Threats

The threats in the SWOT Analysis of Hyundai Tucson are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Hyundai Tucson Competition

Below are the top 2 Hyundai Tucson competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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