Mahindra Bolero SWOT Analysis, Competitors & USP

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SWOT Analysis of Mahindra Bolero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Bolero

Parent Company






Tagline/ Slogan

Take on anything


Spacious, Affordability

Mahindra Bolero STP


Middle level SUV Segment

Target Group

Big Family/ Powerful Cars freak


A powerful SUV for good off-road performance

Mahindra Bolero SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Bolero. Strengths are:

1.Good performance for long distances
2.Powerful player in the taxi/rental segment
3.Good presence in the rural and tier-2 cities segment
4.Maintanence cost is low


Here are the weaknesses of Mahindra Bolero :

1.Many SUVs in the market by Mahindra themselves


Following are the Opportunities of Mahindra Bolero :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats of Mahindra Bolero are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Bolero Competition


Below are the 3 main Mahindra Bolero competitors :

1.Toyota Innova
2.Chevrolet Tavera

The brandguide table above concludes the Mahindra Bolero SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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