Mahindra Bolero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mahindra Bolero analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mahindra Bolero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mahindra Bolero to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mahindra Bolero is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mahindra Bolero competitors and includes Mahindra Bolero target market, segmentation, positioning & Unique Selling Proposition (USP).

Mahindra Bolero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mahindra Bolero Brand Analysis
Parent Company

Mahindra

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Take on anything

USP

Spacious, Affordability

Mahindra Bolero STP
Mahindra Bolero Segmentation

Middle level SUV Segment

Mahindra Bolero Target Market

Big Family/ Powerful Cars freak

Mahindra Bolero Positioning

A powerful SUV for good off-road performance

Mahindra Bolero SWOT Analysis
Mahindra Bolero Strengths

Below are the Strengths in the SWOT Analysis of Mahindra Bolero:

1.Good performance for long distances
2.Powerful player in the taxi/rental segment
3.Good presence in the rural and tier-2 cities segment
4.Maintanence cost is low

Mahindra Bolero Weaknesses

Here are the weaknesses in the Mahindra Bolero SWOT Analysis:

1.Many SUVs in the market by Mahindra themselves

Mahindra Bolero Opportunities

Following are the Opportunities in Mahindra Bolero SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Mahindra Bolero Threats

The threats in the SWOT Analysis of Mahindra Bolero are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Bolero Competition
Competitors

Below are the top 3 Mahindra Bolero competitors:

1.Toyota Innova
2.Chevrolet Tavera
3.Safari


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mahindra Bolero. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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