Mahindra Bolero SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 9102

SWOT analysis of Mahindra Bolero analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mahindra Bolero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mahindra Bolero to benchmark its business & performance as compared to the competitors and industry. Mahindra Bolero is one of the leading brands in the automobiles sector. The table below also lists the top Mahindra Bolero competitors and elaborates Mahindra Bolero market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mahindra Bolero SWOT, Competitors, Marketing STP & Brand analysis Table
Mahindra Bolero Brand Analysis
Parent Company






Tagline/ Slogan

Take on anything


Spacious, Affordability

Mahindra Bolero STP

Middle level SUV Segment

Target Group

Big Family/ Powerful Cars freak


A powerful SUV for good off-road performance

Mahindra Bolero SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Bolero. Strengths are:

1.Good performance for long distances
2.Powerful player in the taxi/rental segment
3.Good presence in the rural and tier-2 cities segment
4.Maintanence cost is low


Here are the weaknesses in the Mahindra Bolero SWOT Analysis:

1.Many SUVs in the market by Mahindra themselves


Following are the Opportunities in Mahindra Bolero SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats in the SWOT Analysis of Mahindra Bolero are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Bolero Competition

Below are the top 3 Mahindra Bolero competitors:

1.Toyota Innova
2.Chevrolet Tavera

The brandguide table above concludes the Mahindra Bolero SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mahindra Bolero. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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