Mahindra Renault Logan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mahindra Renault Logan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mahindra Renault Logan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mahindra Renault Logan to benchmark its business & performance as compared to the competitors and industry. Mahindra Renault Logan is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mahindra Renault Logan competitors and includes Mahindra Renault Logan target market, segmentation, positioning & Unique Selling Proposition (USP).

Mahindra Renault Logan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mahindra Renault Logan Brand Analysis
Parent Company






Tagline/ Slogan

The answer is here


Features, Design

Mahindra Renault Logan STP
Mahindra Renault Logan Segmentation

Middle level Sedan segment

Mahindra Renault Logan Target Market

Positioned to capture the market graduating from hatchbakc to sedan

Mahindra Renault Logan Positioning

A low end luxury sedan

Mahindra Renault Logan SWOT Analysis
Mahindra Renault Logan Strengths

Below are the Strengths in the SWOT Analysis of Mahindra Renault Logan:

1.JV between two strong brands Mahindra and Renault
2.Low maintenance
3.Popular car in the luxury taxi/rental industry
4.Good mileage and performance

Mahindra Renault Logan Weaknesses

Here are the weaknesses in the Mahindra Renault Logan SWOT Analysis:

1.Percieved as a car for commercial purposes only
2.Despite JV, couldn't penetrate market

Mahindra Renault Logan Opportunities

Following are the Opportunities in Mahindra Renault Logan SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Mahindra Renault Logan Threats

The threats in the SWOT Analysis of Mahindra Renault Logan are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Renault Logan Competition

Below are the top 2 Mahindra Renault Logan competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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