Mahindra Renault Logan SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3242

SWOT analysis of Mahindra Renault Logan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mahindra Renault Logan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mahindra Renault Logan to benchmark its business & performance as compared to the competitors and industry. Mahindra Renault Logan is one of the leading brands in the automobiles sector. The table below also lists the top Mahindra Renault Logan competitors and elaborates Mahindra Renault Logan market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mahindra Renault Logan SWOT, Competitors, Marketing STP & Brand analysis Table
Mahindra Renault Logan Brand Analysis
Parent Company

Mahindra

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The answer is here

USP

Features, Design

Mahindra Renault Logan STP
Segment

Middle level Sedan segment

Target Group

Positioned to capture the market graduating from hatchbakc to sedan

Positioning

A low end luxury sedan

Mahindra Renault Logan SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Renault Logan. Strengths are:

1.JV between two strong brands Mahindra and Renault
2.Low maintenance
3.Popular car in the luxury taxi/rental industry
4.Good mileage and performance

Weaknesses

Here are the weaknesses in the Mahindra Renault Logan SWOT Analysis:

1.Percieved as a car for commercial purposes only
2.Despite JV, couldn't penetrate market

Opportunities

Following are the Opportunities in Mahindra Renault Logan SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Mahindra Renault Logan are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Renault Logan Competition
Competitors

Below are the top 2 Mahindra Renault Logan competitors:

1.Accent
2.Ikon

The brandguide table above concludes the Mahindra Renault Logan SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mahindra Renault Logan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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