Mahindra Renault Logan SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3130

SWOT analysis of Mahindra Renault Logan analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mahindra Renault Logan is one of the leading brands in the automobiles sector. The table below also lists the top Mahindra Renault Logan competitors and elaborates Mahindra Renault Logan segmentation, targeting, positioning & USP.

Mahindra Renault Logan

Parent Company






Tagline/ Slogan

The answer is here


Features, Design

Mahindra Renault Logan STP


Middle level Sedan segment

Target Group

Positioned to capture the market graduating from hatchbakc to sedan


A low end luxury sedan

Mahindra Renault Logan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Renault Logan. Strengths are:

1.JV between two strong brands Mahindra and Renault
2.Low maintenance
3.Popular car in the luxury taxi/rental industry
4.Good mileage and performance


Here are the weaknesses in the Mahindra Renault Logan SWOT Analysis:

1.Percieved as a car for commercial purposes only
2.Despite JV, couldn't penetrate market


Following are the Opportunities in Mahindra Renault Logan SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats in the SWOT Analysis of Mahindra Renault Logan are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Renault Logan Competition


Below are the top 2 Mahindra Renault Logan competitors:


The brandguide table above concludes the Mahindra Renault Logan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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