Mahindra Scorpio SWOT Analysis, Competitors & USP

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SWOT Analysis of Mahindra Scorpio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Scorpio

Parent Company






Tagline/ Slogan

Nothing else will do


Affordability, strength

Mahindra Scorpio STP


Middle level SUV Segment

Target Group

Big Family/ Powerful Cars


A low end SUV too conquer all type of terrain

Mahindra Scorpio SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Scorpio. Strengths are:

1.Good performance for long distances
2.Powerful player in the taxi/rental segment
3.Good presence in the rural and tier-2 cities segment
4.Maintanence cost is low


Here are the weaknesses of Mahindra Scorpio :

1.Limited international market


Following are the Opportunities of Mahindra Scorpio :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations


The threats of Mahindra Scorpio are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Scorpio Competition


Below are the 3 main Mahindra Scorpio competitors :

1.Toyota Innova
2.Chevrolet Tavera

The brandguide table above concludes the Mahindra Scorpio SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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