Mahindra Scorpio SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5725
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SWOT Analysis of Mahindra Scorpio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Scorpio

Parent Company

Mahindra

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Nothing else will do

USP

Affordability, strength

Mahindra Scorpio STP

Segment

Middle level SUV Segment

Target Group

Big Family/ Powerful Cars

Positioning

A low end SUV too conquer all type of terrain

Mahindra Scorpio SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Scorpio :

1.Good performance for long distances
2.Powerful player in the taxi/rental segment
3.Good presence in the rural and tier-2 cities segment
4.Maintanence cost is low

Weaknesses

1.Limited international market

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Scorpio Competition

Competitors

Below are the 3 main Mahindra Scorpio competitors :

1.Toyota Innova
2.Chevrolet Tavera
3.Safari


The brandguide table above concludes the Mahindra Scorpio SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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