Mahindra Xylo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4109

SWOT analysis of Mahindra Xylo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mahindra Xylo is one of the leading brands in the automobiles sector. The table below also lists the top Mahindra Xylo competitors and elaborates Mahindra Xylo segmentation, targeting, positioning & USP.

Mahindra Xylo SWOT, Competitors, Marketing STP & Brand analysis Table
Mahindra Xylo Brand Analysis
Parent Company

Mahindra

Category

SUV

Sector

Automobiles

Tagline/ Slogan

The era of sedans is now over

USP

Looks, Technology, Spacious

Mahindra Xylo STP
Segment

Middle level SUV Segment

Target Group

Big Family / Transport Operators

Positioning

A MUV which will give luxury and performance of a sedan

Mahindra Xylo SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Xylo. Strengths are:

1.Power of a SUV combined with the luxury of a sedan
2.Good advertising and brand visibility
3.Comparitively a low maintenance MUV

Weaknesses

Here are the weaknesses in the Mahindra Xylo SWOT Analysis:

1.Limited market share in growing SUV market

Opportunities

Following are the Opportunities in Mahindra Xylo SWOT Analysis:

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

The threats in the SWOT Analysis of Mahindra Xylo are as mentioned:

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Xylo Competition
Competitors

Below are the top 2 Mahindra Xylo competitors:

1.Innova
2.Tavera

The brandguide table above concludes the Mahindra Xylo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mahindra Xylo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: