Mahindra Verito SWOT Analysis, Competitors & USP

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SWOT Analysis of Mahindra Verito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Verito

Parent Company

Mahindra

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Grow up to Verito

USP

It is a rebranded and repositioned version of Logan

Mahindra Verito STP

Segment

Executive sedan segment

Target Group

Young Business executives

Positioning

For boys who mature into men

Mahindra Verito SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra Verito. Strengths are:

1.Low end luxury and performance car
2.Comparitively low maintenance car
3.Good advertising and marketing

Weaknesses

Here are the weaknesses of Mahindra Verito :

1.Logan, repositioned as Verito, which might not go well with the consumer

Opportunities

Following are the Opportunities of Mahindra Verito :

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising  3.Newer innovations

Threats

The threats of Mahindra Verito are as mentioned :

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Mahindra Verito Competition

Competitors

Below are the 5 main Mahindra Verito competitors :

1.Fiesta
2.Linea
3.Vento
4.City
5.Etios


The brandguide table above concludes the Mahindra Verito SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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