Maruti Alto SWOT Analysis, USP & Competitors

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SWOT Analysis of Maruti Alto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Alto

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Lets Go


Small car at a cheap price as compared to competitors

Maruti Alto STP


People who prefer value for money cars

Target Group

Middle class and upper-middle class


A car for the urban nuclear family who want to adventure out

Maruti Alto SWOT Analysis


1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Service parts less costly and low maintenance
4.Good mileage and performance for Indian roads
5.Economically feasible and good quality compact car


1.Stagnated market share due to international brands


1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to world on bringing hybrid and eco-friendly models


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Alto Competition


1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti 800

The brandguide table above concludes the Maruti Alto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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