Maruti Alto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Alto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Alto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Alto to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Alto is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Alto competitors and includes Maruti Alto target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Alto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Alto Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Lets Go


Small car at a cheap price as compared to competitors

Maruti Alto STP
Maruti Alto Segmentation

People who prefer value for money cars

Maruti Alto Target Market

Middle class and upper-middle class

Maruti Alto Positioning

A car for the urban nuclear family who want to adventure out

Maruti Alto SWOT Analysis
Maruti Alto Strengths

Below are the Strengths in the SWOT Analysis of Maruti Alto:

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Service parts less costly and low maintenance
4.Good mileage and performance for Indian roads
5.Economically feasible and good quality compact car

Maruti Alto Weaknesses

Here are the weaknesses in the Maruti Alto SWOT Analysis:

1.Stagnated market share due to international brands

Maruti Alto Opportunities

Following are the Opportunities in Maruti Alto SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to world on bringing hybrid and eco-friendly models

Maruti Alto Threats

The threats in the SWOT Analysis of Maruti Alto are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Alto Competition

Below are the top 7 Maruti Alto competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti 800

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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