Maruti Alto SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5154

SWOT analysis of Maruti Alto analyses the brand/company with its strengths, weaknesses, opportunities & threats. Maruti Alto is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Alto competitors and elaborates Maruti Alto segmentation, targeting, positioning & USP.

Maruti Alto

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Lets Go


Small car at a cheap price as compared to competitors

Maruti Alto STP


People who prefer value for money cars

Target Group

Middle class and upper-middle class


A car for the urban nuclear family who want to adventure out

Maruti Alto SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Alto. Strengths are:

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Service parts less costly and low maintenance
4.Good mileage and performance for Indian roads
5.Economically feasible and good quality compact car


Here are the weaknesses in the Maruti Alto SWOT Analysis:

1.Stagnated market share due to international brands


Following are the Opportunities in Maruti Alto SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to world on bringing hybrid and eco-friendly models


The threats in the SWOT Analysis of Maruti Alto are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Alto Competition


Below are the top 7 Maruti Alto competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti 800

The brandguide table above concludes the Maruti Alto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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