Maruti Grand Vitara SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2087

SWOT Analysis of Maruti Grand Vitara with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Grand Vitara

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Play it your way


Fully loaded SUV at a comparatively lower price as compared to competitor SUVs

Maruti Grand Vitara STP


People who prefer value for money cars

Target Group

Middle class and upper-middle class


A powerful SUV for people who want to control the road the way they want

Maruti Grand Vitara SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Grand Vitara :

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Good features and performance


1.Stagnated market share due to international brands
2.Limited advertising as compared to leading SUV brands


1.Increasing purchasing power parity

2.Use the strong global brand presence to expand into emerging markets


1.Intense competition
2.Government regulations and increasing fuel prices
3.Improvement in public transport
4.Slow growth in SUV market

Maruti Grand Vitara Competition


Below are the 4 main Maruti Grand Vitara competitors :

1.Toyota Innova
2.Mahindra Bolero
3.Mahindra Xylo
4.Toyota Fortuner

The brandguide table above concludes the Maruti Grand Vitara SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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