Maruti Grand Vitara SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2000
Advertisements

SWOT Analysis of Maruti Grand Vitara with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Grand Vitara

Parent Company

Maruti Udyog Limited MUL

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Play it your way

USP

Fully loaded SUV at a comparatively lower price as compared to competitor SUVs

Maruti Grand Vitara STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A powerful SUV for people who want to control the road the way they want

Maruti Grand Vitara SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Grand Vitara :

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Good features and performance

Weaknesses

1.Stagnated market share due to international brands
2.Limited advertising as compared to leading SUV brands

Opportunities

1.Increasing purchasing power parity

2.Use the strong global brand presence to expand into emerging markets

Threats

1.Intense competition
2.Government regulations and increasing fuel prices
3.Improvement in public transport
4.Slow growth in SUV market

Maruti Grand Vitara Competition

Competitors

Below are the 4 main Maruti Grand Vitara competitors :

1.Toyota Innova
2.Mahindra Bolero
3.Mahindra Xylo
4.Toyota Fortuner


The brandguide table above concludes the Maruti Grand Vitara SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Maruti Grand Vitara. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: