Maruti 800 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti 800 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti 800 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti 800 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti 800 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti 800 competitors and includes Maruti 800 target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti 800 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti 800 Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Change your life


India’s most popular car in its automobile history

Maruti 800 STP
Maruti 800 Segmentation

People who prefer value for money cars

Maruti 800 Target Market

Middle class and lower-middle class

Maruti 800 Positioning

A compact family car which will change your life and become a part of your life

Maruti 800 SWOT Analysis
Maruti 800 Strengths

Below are the Strengths in the SWOT Analysis of Maruti 800:

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Over 2.5 million Maruti 800’s sold since its launch in 1983
4.Excellent mileage, good features and low maintenance

5.Strongest automobile and top-of-the-mind automobile in Indian market

Maruti 800 Weaknesses

Here are the weaknesses in the Maruti 800 SWOT Analysis:

1.Stagnated market share due to international brands
2.Gradual phase out of the most popular car brand

Maruti 800 Opportunities

Following are the Opportunities in Maruti 800 SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Maruti 800 Threats

The threats in the SWOT Analysis of Maruti 800 are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti 800 Competition

Below are the top 7 Maruti 800 competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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