Maruti 800 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3166

SWOT Analysis of Maruti 800 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti 800

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Change your life


India’s most popular car in its automobile history



People who prefer value for money cars

Target Group

Middle class and lower-middle class


A compact family car which will change your life and become a part of your life

SWOT Analysis


1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Over 2.5 million Maruti 800’s sold since its launch in 1983
4.Excellent mileage, good features and low maintenance

5.Strongest automobile and top-of-the-mind automobile in Indian market


1.Stagnated market share due to international brands
2.Gradual phase out of the most popular car brand


1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto

The table above concludes the Maruti 800 SWOT analysis along with its marketing and brand parameters.


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