Maruti 800 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4116

SWOT analysis of Maruti 800 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti 800 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti 800 to benchmark its business & performance as compared to the competitors and industry. Maruti 800 is one of the leading brands in the automobiles sector. The table below also lists the top Maruti 800 competitors and elaborates Maruti 800 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti 800 SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti 800 Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Change your life

USP

India’s most popular car in its automobile history

Maruti 800 STP
Segment

People who prefer value for money cars

Target Group

Middle class and lower-middle class

Positioning

A compact family car which will change your life and become a part of your life

Maruti 800 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti 800. Strengths are:

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Over 2.5 million Maruti 800’s sold since its launch in 1983
4.Excellent mileage, good features and low maintenance

5.Strongest automobile and top-of-the-mind automobile in Indian market

Weaknesses

Here are the weaknesses in the Maruti 800 SWOT Analysis:

1.Stagnated market share due to international brands
2.Gradual phase out of the most popular car brand

Opportunities

Following are the Opportunities in Maruti 800 SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

The threats in the SWOT Analysis of Maruti 800 are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti 800 Competition
Competitors

Below are the top 7 Maruti 800 competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto

The brandguide table above concludes the Maruti 800 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti 800. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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