Maruti 800 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3610

SWOT Analysis of Maruti 800 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti 800

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Change your life


India’s most popular car in its automobile history

Maruti 800 STP


People who prefer value for money cars

Target Group

Middle class and lower-middle class


A compact family car which will change your life and become a part of your life

Maruti 800 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti 800 :

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Over 2.5 million Maruti 800’s sold since its launch in 1983
4.Excellent mileage, good features and low maintenance

5.Strongest automobile and top-of-the-mind automobile in Indian market


1.Stagnated market share due to international brands
2.Gradual phase out of the most popular car brand


1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti 800 Competition


Below are the 7 main Maruti 800 competitors :

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto

The brandguide table above concludes the Maruti 800 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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