Maruti A Star SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2239

SWOT analysis of Maruti A Star analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti A Star SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti A Star to benchmark its business & performance as compared to the competitors and industry. Maruti A Star is one of the leading brands in the automobiles sector. The table below also lists the top Maruti A Star competitors and elaborates Maruti A Star market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti A Star SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti A Star Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Stop at Nothing


Fuel efficient petrol car with high mileage

Maruti A Star STP

People who prefer value for money cars

Target Group

Middle class and upper-middle class


A compact car which will enable the owners to not stop any moment

Maruti A Star SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti A Star. Strengths are:

1.Good performance, high mileage and low maintenance cost

2.Good advertising and high brand visibility


Here are the weaknesses in the Maruti A Star SWOT Analysis:

1.Stagnated market share due to international brands
2.Similar to popular Maruti 800 and Maruti Alto, hence low value


Following are the Opportunities in Maruti A Star SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence


The threats in the SWOT Analysis of Maruti A Star are as mentioned:

1.Intense competition from other small cars

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti A Star Competition

Below are the top 8 Maruti A Star competitors:

1.Hyundai i20
2.Maruti Swift
3.Chevrolet Beat
4.Ford Figo
5.Hyundai i10
6.Nissan Micra
7.Maruti Alto
8.Maruti 800

The brandguide table above concludes the Maruti A Star SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti A Star. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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