Maruti A Star SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2116

SWOT analysis of Maruti A Star analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti A Star SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti A Star to benchmark its business & performance as compared to the competitors and industry. Maruti A Star is one of the leading brands in the automobiles sector. The table below also lists the top Maruti A Star competitors and elaborates Maruti A Star market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti A Star SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti A Star Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Stop at Nothing

USP

Fuel efficient petrol car with high mileage

Maruti A Star STP
Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A compact car which will enable the owners to not stop any moment

Maruti A Star SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti A Star. Strengths are:

1.Good performance, high mileage and low maintenance cost

2.Good advertising and high brand visibility

Weaknesses

Here are the weaknesses in the Maruti A Star SWOT Analysis:

1.Stagnated market share due to international brands
2.Similar to popular Maruti 800 and Maruti Alto, hence low value

Opportunities

Following are the Opportunities in Maruti A Star SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

The threats in the SWOT Analysis of Maruti A Star are as mentioned:

1.Intense competition from other small cars

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti A Star Competition
Competitors

Below are the top 8 Maruti A Star competitors:

1.Hyundai i20
2.Maruti Swift
3.Chevrolet Beat
4.Ford Figo
5.Hyundai i10
6.Nissan Micra
7.Maruti Alto
8.Maruti 800

The brandguide table above concludes the Maruti A Star SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti A Star. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: