Maruti Zen Estilo SWOT Analysis, USP & Competitors

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SWOT Analysis of Maruti Zen Estilo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Zen Estilo

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Shape your world


Stylish and colorful variants available for this small car segment



People who prefer value for money cars

Target Group

Middle class and upper-middle class


A compact car which will help in shaping the world after being an important part of a persons life

SWOT Analysis


1.Has been one of the most popular in the Indian market
2.Good advertising and high brand visibility
3.Zen has been a low maintenance, high mileage compact car


1.Stagnated market share due to international brands

2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo


1.Fast growing automobile market

2.Increasing purchasing power parity

3.High demand for compact cars in the urban areas


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800

The table above concludes the Maruti Zen Estilo SWOT analysis along with its marketing and brand parameters.


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