SWOT Analysis of Maruti Zen Estilo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Maruti Zen Estilo |
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Parent Company |
Maruti Udyog Limited MUL |
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Category |
Hatchback |
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Sector |
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Tagline/ Slogan |
Shape your world |
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USP |
Stylish and colorful variants available for this small car segment |
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Maruti Zen Estilo STP |
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Segment |
People who prefer value for money cars |
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Target Group |
Middle class and upper-middle class |
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Positioning |
A compact car which will help in shaping the world after being an important part of a persons life |
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Maruti Zen Estilo SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Zen Estilo : 1.Has been one of the most popular in the Indian market |
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Weaknesses |
1.Stagnated market share due to international brands 2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo |
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Opportunities |
1.Fast growing automobile market 2.Increasing purchasing power parity 3.High demand for compact cars in the urban areas |
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Threats |
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
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Maruti Zen Estilo Competition |
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Competitors |
Below are the 8 main Maruti Zen Estilo competitors : 3.Chevrolet Beat |
The brandguide table above concludes the Maruti Zen Estilo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Maruti Zen Estilo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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