Maruti Zen Estilo SWOT Analysis, Competitors, STP & USP
SWOT analysis of Maruti Zen Estilo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Zen Estilo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maruti Zen Estilo to benchmark its business & performance as compared to the competitors and industry. Maruti Zen Estilo is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Zen Estilo competitors and includes Maruti Zen Estilo target market, segmentation, positioning & Unique Selling Proposition (USP).
| Maruti Zen Estilo Brand Analysis | |
|---|---|
| Parent Company |
Maruti Udyog Limited MUL |
| Category |
Hatchback |
| Sector | |
| Tagline/ Slogan |
Shape your world |
| USP |
Stylish and colorful variants available for this small car segment |
| Maruti Zen Estilo STP | |
| Maruti Zen Estilo Segmentation |
People who prefer value for money cars |
| Maruti Zen Estilo Target Market |
Middle class and upper-middle class |
| Maruti Zen Estilo Positioning |
A compact car which will help in shaping the world after being an important part of a persons life |
| Maruti Zen Estilo SWOT Analysis | |
| Maruti Zen Estilo Strengths |
Below are the Strengths in the SWOT Analysis of Maruti Zen Estilo: 1.Has been one of the most popular in the Indian market |
| Maruti Zen Estilo Weaknesses |
Here are the weaknesses in the Maruti Zen Estilo SWOT Analysis: 1.Stagnated market share due to international brands 2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo |
| Maruti Zen Estilo Opportunities |
Following are the Opportunities in Maruti Zen Estilo SWOT Analysis: 1.Fast growing automobile market 2.Increasing purchasing power parity 3.High demand for compact cars in the urban areas |
| Maruti Zen Estilo Threats |
The threats in the SWOT Analysis of Maruti Zen Estilo are as mentioned: 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
| Maruti Zen Estilo Competition | |
| Competitors |
Below are the top 8 Maruti Zen Estilo competitors: 3.Chevrolet Beat |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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