Maruti Zen Estilo SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Zen Estilo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Zen Estilo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Zen Estilo to benchmark its business & performance as compared to the competitors and industry. Maruti Zen Estilo is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Zen Estilo competitors and includes Maruti Zen Estilo target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Zen Estilo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Zen Estilo Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Shape your world


Stylish and colorful variants available for this small car segment

Maruti Zen Estilo STP
Maruti Zen Estilo Segmentation

People who prefer value for money cars

Maruti Zen Estilo Target Market

Middle class and upper-middle class

Maruti Zen Estilo Positioning

A compact car which will help in shaping the world after being an important part of a persons life

Maruti Zen Estilo SWOT Analysis
Maruti Zen Estilo Strengths

Below are the Strengths in the SWOT Analysis of Maruti Zen Estilo:

1.Has been one of the most popular in the Indian market
2.Good advertising and high brand visibility
3.Zen has been a low maintenance, high mileage compact car

Maruti Zen Estilo Weaknesses

Here are the weaknesses in the Maruti Zen Estilo SWOT Analysis:

1.Stagnated market share due to international brands

2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo

Maruti Zen Estilo Opportunities

Following are the Opportunities in Maruti Zen Estilo SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.High demand for compact cars in the urban areas

Maruti Zen Estilo Threats

The threats in the SWOT Analysis of Maruti Zen Estilo are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Zen Estilo Competition

Below are the top 8 Maruti Zen Estilo competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Zen Estilo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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