Maruti Zen Estilo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3090

SWOT analysis of Maruti Zen Estilo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Zen Estilo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Zen Estilo to benchmark its business & performance as compared to the competitors and industry. Maruti Zen Estilo is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Zen Estilo competitors and elaborates Maruti Zen Estilo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Zen Estilo SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Zen Estilo Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Shape your world

USP

Stylish and colorful variants available for this small car segment

Maruti Zen Estilo STP
Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A compact car which will help in shaping the world after being an important part of a persons life

Maruti Zen Estilo SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Zen Estilo. Strengths are:

1.Has been one of the most popular in the Indian market
2.Good advertising and high brand visibility
3.Zen has been a low maintenance, high mileage compact car

Weaknesses

Here are the weaknesses in the Maruti Zen Estilo SWOT Analysis:

1.Stagnated market share due to international brands

2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo

Opportunities

Following are the Opportunities in Maruti Zen Estilo SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

3.High demand for compact cars in the urban areas

Threats

The threats in the SWOT Analysis of Maruti Zen Estilo are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Zen Estilo Competition
Competitors

Below are the top 8 Maruti Zen Estilo competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800

The brandguide table above concludes the Maruti Zen Estilo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Zen Estilo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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