Maruti Gypsy King SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2489
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SWOT Analysis of Maruti Gypsy King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Gypsy King

Parent Company

Maruti Udyog Limited MUL

Category

SUV

Sector

Automobiles

Tagline/ Slogan

There is a Gypsy for everyone

USP

Maruti Gypsy is available with soft top, hard top and ambulance car

Maruti Gypsy King STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

An SUV which so much variety that everyone can buy it

Maruti Gypsy King SWOT Analysis

Strengths

1.Maruti Gypsy is popular with the Indian armed forces, police and security forces

2.Good advertising and high brand visibility
3.Available as a fourwheel drive which has low maintenance cost and good mileage

Weaknesses

1.Stagnated market share due to international brands
2.Not popular as a valued car for the commercial customer

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Gypsy King Competition

Competitors

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo


The brandguide table above concludes the Maruti Gypsy King SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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