SWOT Analysis of Maruti Gypsy King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Maruti Gypsy King |
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Parent Company |
Maruti Udyog Limited MUL |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
There is a Gypsy for everyone |
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USP |
Maruti Gypsy is available with soft top, hard top and ambulance car |
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Maruti Gypsy King STP |
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Segment |
People who prefer value for money cars |
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Target Group |
Middle class and upper-middle class |
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Positioning |
An SUV which so much variety that everyone can buy it |
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Maruti Gypsy King SWOT Analysis |
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Strengths |
1.Maruti Gypsy is popular with the Indian armed forces, police and security forces 2.Good advertising and high brand visibility |
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Weaknesses |
1.Stagnated market share due to international brands |
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Opportunities |
1.Fast growing automobile market 2.Increasing purchasing power parity |
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Threats |
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport |
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Maruti Gypsy King Competition |
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Competitors |
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The brandguide table above concludes the Maruti Gypsy King SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Maruti Gypsy King. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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