Maruti Gypsy King SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2713

SWOT Analysis of Maruti Gypsy King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Gypsy King

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

There is a Gypsy for everyone


Maruti Gypsy is available with soft top, hard top and ambulance car

Maruti Gypsy King STP


People who prefer value for money cars

Target Group

Middle class and upper-middle class


An SUV which so much variety that everyone can buy it

Maruti Gypsy King SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Gypsy King :

1.Maruti Gypsy is popular with the Indian armed forces, police and security forces

2.Good advertising and high brand visibility
3.Available as a fourwheel drive which has low maintenance cost and good mileage


1.Stagnated market share due to international brands
2.Not popular as a valued car for the commercial customer


1.Fast growing automobile market

2.Increasing purchasing power parity


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Gypsy King Competition


Below are the 3 main Maruti Gypsy King competitors :

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

The brandguide table above concludes the Maruti Gypsy King SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Maruti Gypsy King. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: