Maruti Gypsy King SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Gypsy King analyses the brand by its strengths, weaknesses, opportunities & threats. In Maruti Gypsy King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Gypsy King to benchmark its business & performance as compared to the competitors. Maruti Gypsy King is one of the leading brands in the automobiles sector.

The table below lists the Maruti Gypsy King SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Gypsy King competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Gypsy King SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Gypsy King Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

There is a Gypsy for everyone


Maruti Gypsy is available with soft top, hard top and ambulance car

Maruti Gypsy King STP
Maruti Gypsy King Segmentation

People who prefer value for money cars

Maruti Gypsy King Target Market

Middle class and upper-middle class

Maruti Gypsy King Positioning

An SUV which so much variety that everyone can buy it

SWOT Analysis of Maruti Gypsy King
Maruti Gypsy King Strengths

Below are the Strengths in the SWOT Analysis of Maruti Gypsy King:

1.Maruti Gypsy is popular with the Indian armed forces, police and security forces

2.Good advertising and high brand visibility
3.Available as a fourwheel drive which has low maintenance cost and good mileage

Maruti Gypsy King Weaknesses

Here are the weaknesses in the Maruti Gypsy King SWOT Analysis:

1.Stagnated market share due to international brands
2.Not popular as a valued car for the commercial customer

Maruti Gypsy King Opportunities

Following are the Opportunities in Maruti Gypsy King SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Maruti Gypsy King Threats

The threats in the SWOT Analysis of Maruti Gypsy King are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Gypsy King Competition

Below are the top 3 Maruti Gypsy King competitors:

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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