Maruti Omni SWOT Analysis, Competitors & USP

Maruti Omni

Parent Company

Maruti Udyog Limited MUL

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Fits All

USP

Sliding doors with ample space to convert vehicle as per commercial requirements

Maruti Omni STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies

Positioning

A MUV which can fit in all types of people for all business purposes

Maruti Omni SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Omni. Strengths are:

1.Has been in Indian market since a long time

2.Good advertising and high brand visibility
3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG
4.Low maintenance cost and high mileage as compared to competitors

Weaknesses

Here are the weaknesses of Maruti Omni :

1.Stagnated market share due to international brands
2.Design and safety is a major issue for front seat passengers
3.Image of a taxi service vehicle restricts sale only for commercial purposes

Opportunities

Following are the Opportunities of Maruti Omni :

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

The threats of Maruti Omni are as mentioned :

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Omni Competition

Competitors

Below are the 3 main Maruti Omni competitors :

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo