Maruti Omni SWOT Analysis, Competitors & USP

Maruti Udyog Limited MUL

MUV

Automobiles

Fits All

Sliding doors with ample space to convert vehicle as per commercial requirements

People who prefer value for money cars

Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies

A MUV which can fit in all types of people for all business purposes

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Omni. Strengths are:

1.Has been in Indian market since a long time

2.Good advertising and high brand visibility
3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG
4.Low maintenance cost and high mileage as compared to competitors

Here are the weaknesses in the Maruti Omni SWOT Analysis:

1.Stagnated market share due to international brands
2.Design and safety is a major issue for front seat passengers
3.Image of a taxi service vehicle restricts sale only for commercial purposes

Following are the Opportunities in Maruti Omni SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

The threats in the SWOT Analysis of Maruti Omni are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Below are the top 3 Maruti Omni competitors:

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo