Maruti Omni SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2280

SWOT Analysis of Maruti Omni with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Omni

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Fits All


Sliding doors with ample space to convert vehicle as per commercial requirements



People who prefer value for money cars

Target Group

Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies


A MUV which can fit in all types of people for all business purposes

SWOT Analysis


1.Has been in Indian market since a long time

2.Good advertising and high brand visibility
3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG
4.Low maintenance cost and high mileage as compared to competitors


1.Stagnated market share due to international brands
2.Design and safety is a major issue for front seat passengers
3.Image of a taxi service vehicle restricts sale only for commercial purposes


1.Fast growing automobile market

2.Increasing purchasing power parity


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

The table above concludes the Maruti Omni SWOT analysis along with its marketing and brand parameters.


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