Maruti Omni SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3297

SWOT analysis of Maruti Omni analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Omni SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Omni to benchmark its business & performance as compared to the competitors and industry. Maruti Omni is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Omni competitors and elaborates Maruti Omni market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Omni SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Omni Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Fits All

USP

Sliding doors with ample space to convert vehicle as per commercial requirements

Maruti Omni STP
Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies

Positioning

A MUV which can fit in all types of people for all business purposes

Maruti Omni SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Omni. Strengths are:

1.Has been in Indian market since a long time

2.Good advertising and high brand visibility
3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG
4.Low maintenance cost and high mileage as compared to competitors

Weaknesses

Here are the weaknesses in the Maruti Omni SWOT Analysis:

1.Stagnated market share due to international brands
2.Design and safety is a major issue for front seat passengers
3.Image of a taxi service vehicle restricts sale only for commercial purposes

Opportunities

Following are the Opportunities in Maruti Omni SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

The threats in the SWOT Analysis of Maruti Omni are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Omni Competition
Competitors

Below are the top 3 Maruti Omni competitors:

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

The brandguide table above concludes the Maruti Omni SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Omni. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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