Maruti Omni SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Omni analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Omni SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Omni to benchmark its business & performance as compared to the competitors and industry. Maruti Omni is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Omni competitors and includes Maruti Omni target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Omni SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Omni Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Fits All


Sliding doors with ample space to convert vehicle as per commercial requirements

Maruti Omni STP
Maruti Omni Segmentation

People who prefer value for money cars

Maruti Omni Target Market

Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies

Maruti Omni Positioning

A MUV which can fit in all types of people for all business purposes

Maruti Omni SWOT Analysis
Maruti Omni Strengths

Below are the Strengths in the SWOT Analysis of Maruti Omni:

1.Has been in Indian market since a long time

2.Good advertising and high brand visibility
3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG
4.Low maintenance cost and high mileage as compared to competitors

Maruti Omni Weaknesses

Here are the weaknesses in the Maruti Omni SWOT Analysis:

1.Stagnated market share due to international brands
2.Design and safety is a major issue for front seat passengers
3.Image of a taxi service vehicle restricts sale only for commercial purposes

Maruti Omni Opportunities

Following are the Opportunities in Maruti Omni SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Maruti Omni Threats

The threats in the SWOT Analysis of Maruti Omni are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Omni Competition

Below are the top 3 Maruti Omni competitors:

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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