Maruti Wagon R SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Wagon R analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Wagon R SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Wagon R to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Wagon R is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Wagon R competitors and includes Maruti Wagon R target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Wagon R SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Wagon R Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

For the smarter race


Good safety features for a compact car suited for Indian roads

Maruti Wagon R STP
Maruti Wagon R Segmentation

People who prefer value for money cars

Maruti Wagon R Target Market

Middle class and upper-middle class

Maruti Wagon R Positioning

A compact car for the smart urban nuclear family

Maruti Wagon R SWOT Analysis
Maruti Wagon R Strengths

Below are the Strengths in the SWOT Analysis of Maruti Wagon R:

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility

3.Available in various color variants with low maintenance and high mileage

Maruti Wagon R Weaknesses

Here are the weaknesses in the Maruti Wagon R SWOT Analysis:

1.Stagnated market share due to international brands
2. No exclusive product offering to attract the customer

Maruti Wagon R Opportunities

Following are the Opportunities in Maruti Wagon R SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Maruti Wagon R Threats

The threats in the SWOT Analysis of Maruti Wagon R are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Wagon R Competition

Below are the top 8 Maruti Wagon R competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra

7.Maruti Alto

8.Maruti 800

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Wagon R. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin