Maruti Wagon R SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Wagon R analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Wagon R SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Wagon R to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Wagon R is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Wagon R competitors and includes Maruti Wagon R target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Wagon R SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Wagon R Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

For the smarter race

USP

Good safety features for a compact car suited for Indian roads

Maruti Wagon R STP
Maruti Wagon R Segmentation

People who prefer value for money cars

Maruti Wagon R Target Market

Middle class and upper-middle class

Maruti Wagon R Positioning

A compact car for the smart urban nuclear family

Maruti Wagon R SWOT Analysis
Maruti Wagon R Strengths

Below are the Strengths in the SWOT Analysis of Maruti Wagon R:

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility

3.Available in various color variants with low maintenance and high mileage

Maruti Wagon R Weaknesses

Here are the weaknesses in the Maruti Wagon R SWOT Analysis:

1.Stagnated market share due to international brands
2. No exclusive product offering to attract the customer

Maruti Wagon R Opportunities

Following are the Opportunities in Maruti Wagon R SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Maruti Wagon R Threats

The threats in the SWOT Analysis of Maruti Wagon R are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Wagon R Competition
Competitors

Below are the top 8 Maruti Wagon R competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra

7.Maruti Alto

8.Maruti 800


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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