Maruti Wagon R SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5049

SWOT analysis of Maruti Wagon R analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Wagon R SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Wagon R to benchmark its business & performance as compared to the competitors and industry. Maruti Wagon R is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Wagon R competitors and elaborates Maruti Wagon R market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Wagon R SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Wagon R Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

For the smarter race


Good safety features for a compact car suited for Indian roads

Maruti Wagon R STP

People who prefer value for money cars

Target Group

Middle class and upper-middle class


A compact car for the smart urban nuclear family

Maruti Wagon R SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Wagon R. Strengths are:

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility

3.Available in various color variants with low maintenance and high mileage


Here are the weaknesses in the Maruti Wagon R SWOT Analysis:

1.Stagnated market share due to international brands
2. No exclusive product offering to attract the customer


Following are the Opportunities in Maruti Wagon R SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity


The threats in the SWOT Analysis of Maruti Wagon R are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Wagon R Competition

Below are the top 8 Maruti Wagon R competitors:

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra

7.Maruti Alto

8.Maruti 800

The brandguide table above concludes the Maruti Wagon R SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Wagon R. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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