Maruti Swift Dzire SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Swift Dzire analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift Dzire SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Swift Dzire to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Swift Dzire is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Swift Dzire competitors and includes Maruti Swift Dzire target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Swift Dzire SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Swift Dzire Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The heart car

USP

Luxurious car from Maruti which is low maintenance as compared to competitors

Maruti Swift Dzire STP
Maruti Swift Dzire Segmentation

People who prefer value for money cars

Maruti Swift Dzire Target Market

Middle class and upper-middle class

Maruti Swift Dzire Positioning

The car which would become close to the heart for the family

Maruti Swift Dzire SWOT Analysis
Maruti Swift Dzire Strengths

Below are the Strengths in the SWOT Analysis of Maruti Swift Dzire:

1.Maruti has been Indian market leader since a long time

2.Good advertising and high brand visibility
3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price
4.Available in petrol and diesel variants
5.One of the most popular global brand names

Maruti Swift Dzire Weaknesses

Here are the weaknesses in the Maruti Swift Dzire SWOT Analysis:

1.Difficult to maintain market share in an intense competitive sedan market

Maruti Swift Dzire Opportunities

Following are the Opportunities in Maruti Swift Dzire SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Maruti Swift Dzire Threats

The threats in the SWOT Analysis of Maruti Swift Dzire are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Dzire Competition
Competitors

Below are the top 5 Maruti Swift Dzire competitors:

1.Fiat Linea

2.Volkawagen Vento

3.Hyundai Verna

4.Chevrolet Cruze
5.Honda City


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Swift Dzire. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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