Maruti Swift Dzire SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5370

SWOT Analysis of Maruti Swift Dzire with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Swift Dzire

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

The heart car


Luxurious car from Maruti which is low maintenance as compared to competitors

Maruti Swift Dzire STP


People who prefer value for money cars

Target Group

Middle class and upper-middle class


The car which would become close to the heart for the family

Maruti Swift Dzire SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift Dzire. Strengths are:

1.Maruti has been Indian market leader since a long time

2.Good advertising and high brand visibility
3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price
4.Available in petrol and diesel variants
5.One of the most popular global brand names


Here are the weaknesses of Maruti Swift Dzire :

1.Difficult to maintain market share in an intense competitive sedan market


Following are the Opportunities of Maruti Swift Dzire :

1.Fast growing automobile market

2.Increasing purchasing power parity


The threats of Maruti Swift Dzire are as mentioned :

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Dzire Competition


Below are the 5 main Maruti Swift Dzire competitors :

1.Fiat Linea

2.Volkawagen Vento

3.Hyundai Verna

4.Chevrolet Cruze
5.Honda City

The brandguide table above concludes the Maruti Swift Dzire SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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