Maruti Swift Dzire SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Maruti Swift Dzire analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift Dzire SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maruti Swift Dzire to benchmark its business & performance as compared to the competitors and industry. Maruti Swift Dzire is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Swift Dzire competitors and includes Maruti Swift Dzire target market, segmentation, positioning & Unique Selling Proposition (USP).
Luxurious car from Maruti which is low maintenance as compared to competitors
Maruti Swift Dzire STP
Maruti Swift Dzire Segmentation
People who prefer value for money cars
Maruti Swift Dzire Target Market
Middle class and upper-middle class
Maruti Swift Dzire Positioning
The car which would become close to the heart for the family
Maruti Swift Dzire SWOT Analysis
Maruti Swift Dzire Strengths
Below are the Strengths in the SWOT Analysis of Maruti Swift Dzire:
1.Maruti has been Indian market leader since a long time
2.Good advertising and high brand visibility 3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price 4.Available in petrol and diesel variants 5.One of the most popular global brand names
Maruti Swift Dzire Weaknesses
Here are the weaknesses in the Maruti Swift Dzire SWOT Analysis:
1.Difficult to maintain market share in an intense competitive sedan market
Maruti Swift Dzire Opportunities
Following are the Opportunities in Maruti Swift Dzire SWOT Analysis:
1.Fast growing automobile market
2.Increasing purchasing power parity
Maruti Swift Dzire Threats
The threats in the SWOT Analysis of Maruti Swift Dzire are as mentioned:
2.Government regulations and increasing fuel prices
3.Improvement in public transport
Maruti Swift Dzire Competition
Below are the top 5 Maruti Swift Dzire competitors:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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