Maruti Swift Dzire SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5749

SWOT analysis of Maruti Swift Dzire analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Swift Dzire SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Swift Dzire to benchmark its business & performance as compared to the competitors and industry. Maruti Swift Dzire is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Swift Dzire competitors and elaborates Maruti Swift Dzire market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Swift Dzire SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Swift Dzire Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

The heart car


Luxurious car from Maruti which is low maintenance as compared to competitors

Maruti Swift Dzire STP

People who prefer value for money cars

Target Group

Middle class and upper-middle class


The car which would become close to the heart for the family

Maruti Swift Dzire SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Swift Dzire. Strengths are:

1.Maruti has been Indian market leader since a long time

2.Good advertising and high brand visibility
3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price
4.Available in petrol and diesel variants
5.One of the most popular global brand names


Here are the weaknesses in the Maruti Swift Dzire SWOT Analysis:

1.Difficult to maintain market share in an intense competitive sedan market


Following are the Opportunities in Maruti Swift Dzire SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity


The threats in the SWOT Analysis of Maruti Swift Dzire are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Swift Dzire Competition

Below are the top 5 Maruti Swift Dzire competitors:

1.Fiat Linea

2.Volkawagen Vento

3.Hyundai Verna

4.Chevrolet Cruze
5.Honda City

The brandguide table above concludes the Maruti Swift Dzire SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Swift Dzire. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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