Maruti Eeco SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2557

SWOT Analysis of Maruti Eeco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Eeco

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Happiness family size


Adjustable seats and spacious interiors

Maruti Eeco STP


People who prefer value for money SUV

Target Group

Middle class and upper-middle class


A MUV for the entire family for long distance journeys which gives them happiness

Maruti Eeco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Eeco. Strengths are:

1.Multi utility vehicle for the family which has low maintenance cost and good mileage
2.Suzuki Carry version in Japan is very popular commercial vehicle


Here are the weaknesses of Maruti Eeco :

1.Stagnated market share due to international brands
2.Low advertising and low visibility as compared to top brands


Following are the Opportunities of Maruti Eeco :

1.Fast growing automobile market

2.Increasing purchasing power parity


The threats of Maruti Eeco are as mentioned :

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Eeco Competition


Below are the 3 main Maruti Eeco competitors :

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

The brandguide table above concludes the Maruti Eeco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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