Maruti Eeco SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2731

SWOT analysis of Maruti Eeco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Eeco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Eeco to benchmark its business & performance as compared to the competitors and industry. Maruti Eeco is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Eeco competitors and elaborates Maruti Eeco market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Eeco SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Eeco Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Happiness family size

USP

Adjustable seats and spacious interiors

Maruti Eeco STP
Segment

People who prefer value for money SUV

Target Group

Middle class and upper-middle class

Positioning

A MUV for the entire family for long distance journeys which gives them happiness

Maruti Eeco SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Eeco. Strengths are:

1.Multi utility vehicle for the family which has low maintenance cost and good mileage
2.Suzuki Carry version in Japan is very popular commercial vehicle

Weaknesses

Here are the weaknesses in the Maruti Eeco SWOT Analysis:

1.Stagnated market share due to international brands
2.Low advertising and low visibility as compared to top brands

Opportunities

Following are the Opportunities in Maruti Eeco SWOT Analysis:

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

The threats in the SWOT Analysis of Maruti Eeco are as mentioned:

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Maruti Eeco Competition
Competitors

Below are the top 3 Maruti Eeco competitors:

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo

The brandguide table above concludes the Maruti Eeco SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Eeco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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